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  • “Experimental Explosion” Triggers Massive 3.9 Earthquake Along Atlantic Coast

    This afternoon the US Geological Survey reported a 3.9 magnitude earthquake off the Atlantic Coast. The explosion and subsequent quake is currently thought to have been triggered by a US Navy ‘shock test’, similar to what was performed last month when the Navy set off a 40,000 lb explosion in a similar location that also sparked a similar sized quake. Here is the video from the Navy’s explosion last month that caused a similar sized earthquake in the Atlantic:

  • Why Becoming A Family Nurse Practitioner Is A Great Option For Nurses

    With any career, it’s a good idea to know what your options are as you become more experienced and qualified in your role. No matter how much you love your job, it’s completely reasonable to feel the need to progress, but it’s sometimes difficult to know what progression will look like. For nurses, there can be a fear that working towards promotion would mean a role with less interaction with patients. When that’s the part of the job you love the most, it seems counter-intuitive to take on a role that would take you away from it. Becoming a nurse practitioner means that you take on more responsibility while still retaining your close working relationship with patients.

    What is a family nurse practitioner?

    A nurse practitioner is a registered nurse who has studied at the postgraduate level, either masters or doctorate, to hone their skills in a particular branch of medicine.  A family nurse practitioner has chosen to study family medicine. Family nurse practitioners work with people of all ages in the role of a primary care provider. They will carry out consultations with patients when they become ill or are injured, order tests, diagnose illnesses, and prescribe medications and treatments.  Originally, all nurse practitioners worked under the supervision of a physician. However, there is now a move towards nurse practitioners being allowed more autonomy. The level of autonomy depends on the state in which the nurse practitioner is working. A lot of family nurse practitioners work in areas of the community that are underserved by other healthcare organizations. A huge part of their role is in the education of their patients on disease prevention and living a healthy lifestyle, and they will often work with the same people over the course of their lives, so it’s a role that comes with great opportunity to create a personal connection.

    What do people like about the job?

    There are a lot of things that people love about being a nurse practitioner. Here are just some of them:
    • Job security. Since 2007, the number of nurse practitioners employed in the US has grown by 125%, from 120,000 to 270,000. This number is expected to climb by another 45% between 2019 and 2029, which means that qualified nurse practitioners should never have trouble finding work. The reason for this expected increase is due to the increase in demand for healthcare providers in general, the population is aging, and there is a higher prevalence of chronic conditions such as diabetes and obesity.
    • Job satisfaction. Nurse practitioners are generally satisfied in their roles because they have authority over treatment decisions and are allowed to work with autonomy. This makes them feel as though they are really making a difference in the lives of their patients. In fact, the role of nurse practitioner was voted number 7 in a list of best jobs.
    • Making a difference in rural communities. There are a lot of areas of the country where people just can’t access the healthcare that they need because they are too far away from cities with larger healthcare organizations. Nurse practitioners often work in these communities, meaning that people are able to access healthcare who might not have been able to otherwise. 
    • Flexibility. As a nurse practitioner, there is a huge amount of scope around where you work and what you actually do. Family nurse practitioners can work in small rural health clinics, but they can also work in hospitals, prisons, universities, and corporate environments. This means that as a nurse practitioner, you have the opportunity to tailor your career so that it really suits you.

    Salary

    Family nurse practitioner salaries will vary depending on things like your level of qualification, how much experience you have, which branch of medicine you work in, and the area of the country you are working in. The salaries for nurse practitioners are higher than those for registered nurses to reflect the extra level of qualification and experience. The median salary for family nurse practitioners is $111,290, with the lowest-paid 10% of family nurse practitioners earning $95,968 or lower and the highest-paid 10% earning $129,648 or higher. By comparison, the average salary for registered nurses is $80,800, with the lowest-paid 10% earning $58,070 or less and the highest-paid earning $103,540 or more.

    How do you become a family nurse practitioner?

    To become a family nurse practitioner, you must first be a registered nurse. It’s possible to become a registered nurse by gaining either an ADN (advanced degree in nursing) or a BSN (bachelor of science in nursing). However, the profession is moving towards the BSN qualification, and for any postgraduate training, holding a BSN will generally be a prerequisite, so if you have an ADN, you will probably need to do an ADN to BSN conversion course. Registered nurses can become family nurse practitioners by undertaking postgraduate training at either the masters or doctorate level with a focus on family medicine. At the masters level, the qualification is commonly referred to as an MSN FNP (master of science in nursing, family nurse practitioner).  It’s possible to obtain your MSN FNP online, which is a great option for people who have work and family commitments and would struggle to attend a brick-and-mortar university.  Once you have your MSN, you will need to apply to the state for licensure as a family nurse practitioner. Each state has its own set of requirements, but generally, you will need to have a certain number of supervised clinical hours, as well as your postgraduate qualification. You may also need to take an exam.

    A growing role

    There is a shift in healthcare towards nurse practitioners as primary care providers, as this will not only help to alleviate the strain on physicians but it actually improves care quality. This means that the scope of the nurse practitioner is only likely to grow over the next few years and that it’s a profession with a lot of room for personal development and career satisfaction.

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  • “Experimental Explosion” Triggers Massive 3.9 Earthquake Along Atlantic Coast

    This afternoon the US Geological Survey reported a 3.9 magnitude earthquake off the Atlantic Coast. The explosion and subsequent quake is currently thought to have been triggered by a US Navy ‘shock test’, similar to what was performed last month when the Navy set off a 40,000 lb explosion in a similar location that also sparked a similar sized quake. Here is the video from the Navy’s explosion last month that caused a similar sized earthquake in the Atlantic:

  • Why Becoming A Family Nurse Practitioner Is A Great Option For Nurses

    With any career, it’s a good idea to know what your options are as you become more experienced and qualified in your role. No matter how much you love your job, it’s completely reasonable to feel the need to progress, but it’s sometimes difficult to know what progression will look like. For nurses, there can be a fear that working towards promotion would mean a role with less interaction with patients. When that’s the part of the job you love the most, it seems counter-intuitive to take on a role that would take you away from it. Becoming a nurse practitioner means that you take on more responsibility while still retaining your close working relationship with patients.

    What is a family nurse practitioner?

    A nurse practitioner is a registered nurse who has studied at the postgraduate level, either masters or doctorate, to hone their skills in a particular branch of medicine.  A family nurse practitioner has chosen to study family medicine. Family nurse practitioners work with people of all ages in the role of a primary care provider. They will carry out consultations with patients when they become ill or are injured, order tests, diagnose illnesses, and prescribe medications and treatments.  Originally, all nurse practitioners worked under the supervision of a physician. However, there is now a move towards nurse practitioners being allowed more autonomy. The level of autonomy depends on the state in which the nurse practitioner is working. A lot of family nurse practitioners work in areas of the community that are underserved by other healthcare organizations. A huge part of their role is in the education of their patients on disease prevention and living a healthy lifestyle, and they will often work with the same people over the course of their lives, so it’s a role that comes with great opportunity to create a personal connection.

    What do people like about the job?

    There are a lot of things that people love about being a nurse practitioner. Here are just some of them:
    • Job security. Since 2007, the number of nurse practitioners employed in the US has grown by 125%, from 120,000 to 270,000. This number is expected to climb by another 45% between 2019 and 2029, which means that qualified nurse practitioners should never have trouble finding work. The reason for this expected increase is due to the increase in demand for healthcare providers in general, the population is aging, and there is a higher prevalence of chronic conditions such as diabetes and obesity.
    • Job satisfaction. Nurse practitioners are generally satisfied in their roles because they have authority over treatment decisions and are allowed to work with autonomy. This makes them feel as though they are really making a difference in the lives of their patients. In fact, the role of nurse practitioner was voted number 7 in a list of best jobs.
    • Making a difference in rural communities. There are a lot of areas of the country where people just can’t access the healthcare that they need because they are too far away from cities with larger healthcare organizations. Nurse practitioners often work in these communities, meaning that people are able to access healthcare who might not have been able to otherwise. 
    • Flexibility. As a nurse practitioner, there is a huge amount of scope around where you work and what you actually do. Family nurse practitioners can work in small rural health clinics, but they can also work in hospitals, prisons, universities, and corporate environments. This means that as a nurse practitioner, you have the opportunity to tailor your career so that it really suits you.

    Salary

    Family nurse practitioner salaries will vary depending on things like your level of qualification, how much experience you have, which branch of medicine you work in, and the area of the country you are working in. The salaries for nurse practitioners are higher than those for registered nurses to reflect the extra level of qualification and experience. The median salary for family nurse practitioners is $111,290, with the lowest-paid 10% of family nurse practitioners earning $95,968 or lower and the highest-paid 10% earning $129,648 or higher. By comparison, the average salary for registered nurses is $80,800, with the lowest-paid 10% earning $58,070 or less and the highest-paid earning $103,540 or more.

    How do you become a family nurse practitioner?

    To become a family nurse practitioner, you must first be a registered nurse. It’s possible to become a registered nurse by gaining either an ADN (advanced degree in nursing) or a BSN (bachelor of science in nursing). However, the profession is moving towards the BSN qualification, and for any postgraduate training, holding a BSN will generally be a prerequisite, so if you have an ADN, you will probably need to do an ADN to BSN conversion course. Registered nurses can become family nurse practitioners by undertaking postgraduate training at either the masters or doctorate level with a focus on family medicine. At the masters level, the qualification is commonly referred to as an MSN FNP (master of science in nursing, family nurse practitioner).  It’s possible to obtain your MSN FNP online, which is a great option for people who have work and family commitments and would struggle to attend a brick-and-mortar university.  Once you have your MSN, you will need to apply to the state for licensure as a family nurse practitioner. Each state has its own set of requirements, but generally, you will need to have a certain number of supervised clinical hours, as well as your postgraduate qualification. You may also need to take an exam.

    A growing role

    There is a shift in healthcare towards nurse practitioners as primary care providers, as this will not only help to alleviate the strain on physicians but it actually improves care quality. This means that the scope of the nurse practitioner is only likely to grow over the next few years and that it’s a profession with a lot of room for personal development and career satisfaction.

  • Helpful Tips To Build Your Small Business Social Media

    The benefits of social media are more for small businesses than they are for big brands. That’s because smaller businesses and startups don’t have a ton of marketing budget the way big brands do. From tracking user engagement, connecting with audiences to sharing relevant content; small businesses can use social media in myriad ways. In this post, we look at ways in which a small business can utilize platforms like Facebook, LinkedIn, and Twitter. Choose the Right Networks Not all social media platforms may be right for you. Picking the right platforms will depend on the goals you share, your audience type, etc. Below is a small guide to help you with that:  LinkedIn – This platform is good for both B2C and B2B businesses for finding leads, engaging with audiences, and building trust. Facebook – With over 2 billion active user base, Facebook is good for lead generation. Twitter – This is a good platform for audiences under 50 who want constant updates, announcements, news, and time-sensitive information. Pinterest – Any business such as fashion, restaurant, photography would benefit from the visual appeal of Pinterest. Set a Goal You can do a ton of things with a social media presence, such as:
    • Improve customer engagement
    • Generate leads
    • Better customer service
    • Drive sales
    • Improve web traffic
    • Gain customer feedback
    But, for you to achieve any of these, you must have a clear direction and a sense of goal. When you have a clear goal, you can create a strategy for it. For instance, the approach for improving sales would be different from improving customer engagement. Come up with a Strategy Once you have a goal, you must create a plan to get there. Ideally, you should divide the responsibility among team members so everyone knows what they’re supposed to do.  After that, it’s good to contemplate on a few important things regarding your content marketing strategy, such as:
    • Finding who your audience is
    • Deciding on subjects and topics your the readers might like
    • Collecting the content you have created and the ones still in need of creation
    • The frequency at which to publish the content
    • Platforms on which to publish the content
    Know Your Audience While Setting Goals and Creating Content The key to driving engagement on social media is to understand your audience. What are their interests and needs? What kind of content could they benefit from? When you know these things, you can create the type of content that engages them. For example, a coffee shop would ideally churn-out content around types of coffee drinks, brewing techniques, picking the right type of bean, etc.  To best understand your audience, it’s good to know their:
    • Age
    • Gender
    • Location
    • Behaviors
    • Challenges
    • Pain points
    • Incomes
    • Needs
    • Preferences
    Also, no matter the type of audience you’re writing for, make sure to always create high-quality and relevant content. Also, do supply relevant videos, images, and other visual content whenever possible to aid better understanding. Pick the Right Tools To Automate/Automate Posts Using social media requires a lot of time, effort, and perseverance. That’s why it’s important to have all the right tools so you can automate the majority chunk of your work. You could use those tools to schedule and automatically publish posts throughout the month. To that end, you should use tools like: Not only can you schedule batches of your posts, but you can also monitor your performance, track metrics, and reply to messages. Actively Engage Your Audience in Relevant Ways Just posting quality content on social media is not enough. You must also figure out ways to establish a sense of connection and ensure engagement. To gain your audience’s trust, you must engage with them. Here’s how you can go about it:
    • Share relevant posts and blogs
    • Leave questions and answers
    • Reply to comments
    • initiate conversations and partake in them actively
    • Always show appreciation for your followers and customers
    • Repost user-generated content
    • Always address criticism and complaints
    Maintain a Constant Presence Many brands wonder how frequently they should publish on social media. Truth be told, there is no magic number to that. It all boils down to what works best for your brand/company. But, as a thumb rule, it’s good to post once a day (ideally) on Facebook and LinkedIn. For Twitter, you can post as quickly as possible. If you talk about Pinterest, sharing as many as 11 pins/day is considered ideal. But, again – you need to think realistically about the frequency to stick with. What’s important is that once you have figured out that frequency, you must stick with it. Watch the Right Metrics to Track Progress When you monitor and track your progress on social media by keeping a close eye on the metrics, you can figure out what’s working for you and what’s not.  For example, if certain types of posts are performing better in terms of engagement, number of likes, and share, you might want to focus on that particular tone or pool of topics. If visual content is getting the conversation going, then you may want to include more visual content in your posts. By defining the right metrics, you can measure your success against them. You can also spot all the shortcomings and work on improving them.

    Bottom Line

    Hopefully, you can implement these tips for your next social media campaign and drive amazing results.  

  • How to Improve Your Health and Wellbeing

    Do you have the ambition to maintain your health and wellbeing in the New Year? If so, you’ve come to the right place. This guide will give you some useful tips on what you can do to improve your body and mind. There are many obvious factors that you may already be aware of what you need to do to improve your health. However, there are some that you may never have considered and would be worth knowing about to keep yourself well: Check out this list of top tips you can take on board to improve your health and wellbeing: 
    • Give up smoking
    If you’re a chain smoker, it would be in your best interests to quit as soon as possible. Smoking is one of the main causes of coronary heart disease; however, just 12 months after quitting, you can slash your risk of developing the illness by 50%. Some of the other severe illnesses you could face as a result of smoking include lung, throat, heart, and mouth cancer, as well as long-term health complications including emphysema and chronic obstructive pulmonary disease (COPD). It can be difficult to quit, but you may find it useful to find out how others kicked the habit.
    • Lose weight 
    If you believe you’re overweight and haven’t yet tried to shed the pounds, you could be at risk of significantly damaging your health. Those who carry too much weight under their BMI can suffer from an array of health complications throughout their lifetime, including the likes of:
    • High blood pressure
    • Stroke 
    • Cancer
    • High cholesterol
    You can also cause yourself internal injury from carrying extra weight, including joint problems such as arthritis, which can become a debilitating lifetime health complaint. 
    • Eye problems
    If you’re suffering from poor vision, headaches or dizziness, it may be down to the fact you need an eye test. This can severely impact your ability to carry out everyday tasks and in rare cases, could be a more severe underlying condition. An optician will be able to get to the source of the issue and give you the best options in the future. In most cases, these symptoms are a result of poor lifestyle choices, or it may even be that you’re either long or short-sighted. In this case, contact lenses,like Precision 1 contacts, can help improve your vision. 
    • Cut down on salt
    Do you tend to include lots of salt as part of your ingredients during cooking and place additional salt on the table to shake onto your food once it has been served? If so, it may be worth considering cutting salt out of your diet once and for all to prevent suffering from high blood pressure and other health complaints. Do be aware that most of the foods you buy already contain large amounts of salt, so it would be wise to read the labels before purchasing if you’re aiming to lower your salt intake.
    • Protect your skin
    If you spend a lot of time in the sun, you must put the relevant strategies in place to protect it against harmful UV rays, or you could be at risk of developing skin cancer later on in life. If possible, aim to only spend a few hours in the sun per day and lather on high-factor sun lotion (with a minimum of SPF 15) which acts as a barrier against UVA and UVB rays. Also, ensure you don’t take any risks by using tanning beds. 

  • How Reddit Took Down Wall Street Using Memes, Sarcasm, and Vulgarity

    Unless you’re still in bug-out mode from Qanon’s collapse theories, you’ve likely heard some stuff about Reddit, Gamestop, and nearly bankrupt hedge funds. In case you haven’t followed the digital revolution, he’s a quick rundown of what happened. For the past few months, r/wallstreetbets users were going in hard on Gamestop’s stock, believing there to be significant upside and noticing that it was being heavily shorted by hedge funds and wall street insiders (a ‘short’ is when you borrow a stock from a broker and sell it immediately at its current price. Then you hope the stock’s price falls such that you can buy the stock back at a lower price and return the shares you borrowed to your broker, but keeping the difference). Things really started to pick up steam at the start of the new year when Gamestock was hovering around $20 per share. Over the past month, users on the subreddit continued to push eachother to go all-in on GME shares (they call it going “YOLO”), even as share prices skyrocketed past $100 with literally no valid fundamentals to support it. Melvin Capitol reportedly closed out of its short positions yesterday, but not before losing billions and almost going bankrupt (users on r/wallstreetbets don’t believe Melvin closed their shorts yet and are continuing to push for higher levels). Melvin lost so much that 2 other hedge funds, Citadel and Point 72, had to swoop in and infuse approximately $3 billion into Melvin Capital Management in order to “shore up its finances.” One of the first users to notice the shorts and who took an early position is u/DeepFuckingValue. He is now up over $45 million on his initial $100,000 investment.
    GME YOLO update — Jan 27 2021 ————————————— guess i need 102 characters in title now from r/wallstreetbets
    It’s estimated that hedge fund managers have lost over $70 billion so far since Gamestop stock initially started taking off.

  • Tampa Bay Man Arrested For Assault On US Capitol

    A Tampa Bay man has just been arrested for breaking into the US Capitol and stealing government property during Wednesday’s riot in Washington DC. 36-year-old Adam Johnson was arrested last night and was booked into the Pinellas County jail at about 9pm, according to the Pinellas County Sheriff’s office. Johnson was seen in multiple images from the DC riot, and even posted several images of himself in the Capitol before his accounts were taken down. Johnson was ultimately identified and reported to the FBI by Allan Mestel, who told Florida’s WFLA News Channel 8 he was an acquaintance of Johnson. “I felt a little disassociated for a minute. It was almost like, it was surreal. I mean it was surreal. I wasn’t surprised, but I was shocked,” Mestel said. “Couldn’t believe it, the fact that I recognize somebody from our hometown, was, I was floored.What do you think about Wednesday’s assault on our Capitol? 

  • America’s First Man-Made Snowtubing Mountain Being Built Near Tampa, FL

    Huge news for Floridians – America’s first man-made snow tubing mountain is about to be built just north of Tampa in the heart of the Sunshine State. Scheduled to open in November of 2020, the new ‘Snowcat Ridge’ mountain will feature artificial snow, over 20 lanes on a 400′ long hill, and a fully automated conveyor belt that will take tubers over 60 feet in the air above all of the surrounding Florida treetops. The massive new facility is currently being constructed in Dade City, just 30 miles north of Tampa: According to their website: “Snowcat Ridge includes a 60-foot-tall, 400-foot-long snow tubing hill, along with a magic carpet lift which will whisk riders and their snow tubes to the top of the hill. Guests will be provided with single, tandem and 6-person family tubes to slide down the snow-covered slope. After a few hours on the snow tubing hill, riders can make snow men or snow castles with REAL snow inside of our snow dome. And, for the very young riders, we’ll have a child-sized version of our snow hill, located inside of our snow dome.” The massive facility will also include a full Alpine Village and a frozen 10,000-square foot snow play dome. What do you think about Florida’s newest attraction? 

  • Charleston Was Just Ranked The #1 Best Small City In America

    Charleston has just been ranked as the #1 small city in America by Condé Nast Traveler’s reader’s choice awards. The rankings considered thousands of small cities across our country and ranked them according to each city’s arts and culture, friendliness, restaurants, shopping, and several other criteria categories. Out of 715,000 total votes Charleston came out on top. According to Condé Nast: Charleston may be a small town, but this city punches well above its weight. When you consider everything it has to offer—history, culture, food, charm—it’s no wonder the so-called Holy City has topped our list of the best small cities in the U.S. for ten years running. While its robust F&B scene, which includes a steady annual circuit of nationally recognized food and culture festivals, continues to be a draw, visitors are rarely prepared for the city’s good looks. Stately homes, cobblestone streets, waterfront views, and an abundance of flowering window boxes only add to its welcoming vibe. Find a seat among its many outdoor terraces for a drink and some fresh oysters (we recommend hitting the Ordinary), and try to resist the urge to up and move here.” You can see the full ranking here.

  • Albany Named #16 On List Of Top 100 Best Places to Live in America

    Albany has just been ranked among 2020’s Top 100 Best Places to Live according to Livability.com, outpacing over 1,000 other cities with populations between 20,000 and 1,000,000 in this data-driven ranking. This year’s 2020 rankings were driven by each American city’s “Opportunity Score,” which consists of several variables centered around the economy, job opportunities and growth. While Livability factored in obvious data points, such as unemployment rates, density of jobs and disposable income, other variables played a part in calculating each city’s opportunity score — like the percentage of households with high-speed broadband. This year’s ranking also factored in two exclusive data points from Emsi that measured the growth of high-paying jobs and overall wage growth. When combined, these points offer a snapshot of the opportunity landscape of each city, and the potential for businesses and residents to thrive and grow. More than 1,000 cities with populations between 20,000 and 1,000,000 were ranked on 40 data points measuring economics, housing, amenities, infrastructure, demographics, social and civic capital, education and health care. The eight scores were weighted based on an exclusive survey conducted for Livability.com by Ipsos Public Affairs, a leading global market research firm. Sources included the best public and private data available from organizations like the U.S. Census Bureau, Emsi and Esri. Albany made it to the #16 spot on the list with the following description: “There’s a reason why Frank Sinatra didn’t sing his famous tune about making it in Albany, NY — because it’s way easier to earn a living here. And a lot of people agree, which is why Albany had a population surge of over 17,000 people between 2010 and 2018. The capital region is particularly attracting immigrants because of a tight-knit network of immigrant families who already live there as well as a variety of quality job opportunities that don’t require college degrees.  Plus, the cost of living in Albany is manageable: Just compare a $170,000 average list price on a home in Albany to a whopping $1,550,000 list price in Manhattan — a much easier pill to swallow when trying to start out a career or put down roots.” The full list of the 2020 Top 100 Best Places to Live is featured on Livability.com, along with each city’s LivScore and some of the specific attractions, activities and amenities that make it a great place to live.

  • 7.8 M Quake Generates Tsunami Warnings and Possible Cascadia Subduction Zone Ripple Effect

    An extremely powerful 7.8 magnitude earthquake just struck near the southern coast of Alaska, triggering emergency tsunami warnings all along the coast. The quake struck at exactly 10:12 pm with an epicenter of 65 miles southeast of Perryville, AK and a depth of 17 miles. Residents of coastal towns and cities fled inland through the night in anticipation of the coming tsunami waves. Some now fear that last night’s massive quake could dislodge the Cascadia subduction zone and trigger an overdue 9+ magnitude quake along Northern California, Oregon, and Washington State.

    Cascadia: The Big One from GenSix Productions on Vimeo.

[kleo_news_focus name=”LIFESTYLE” posts_query=”size:4|order_by:date”]
  • “Experimental Explosion” Triggers Massive 3.9 Earthquake Along Atlantic Coast

    This afternoon the US Geological Survey reported a 3.9 magnitude earthquake off the Atlantic Coast. The explosion and subsequent quake is currently thought to have been triggered by a US Navy ‘shock test’, similar to what was performed last month when the Navy set off a 40,000 lb explosion in a similar location that also sparked a similar sized quake. Here is the video from the Navy’s explosion last month that caused a similar sized earthquake in the Atlantic:

  • Why Becoming A Family Nurse Practitioner Is A Great Option For Nurses

    With any career, it’s a good idea to know what your options are as you become more experienced and qualified in your role. No matter how much you love your job, it’s completely reasonable to feel the need to progress, but it’s sometimes difficult to know what progression will look like. For nurses, there can be a fear that working towards promotion would mean a role with less interaction with patients. When that’s the part of the job you love the most, it seems counter-intuitive to take on a role that would take you away from it. Becoming a nurse practitioner means that you take on more responsibility while still retaining your close working relationship with patients.

    What is a family nurse practitioner?

    A nurse practitioner is a registered nurse who has studied at the postgraduate level, either masters or doctorate, to hone their skills in a particular branch of medicine.  A family nurse practitioner has chosen to study family medicine. Family nurse practitioners work with people of all ages in the role of a primary care provider. They will carry out consultations with patients when they become ill or are injured, order tests, diagnose illnesses, and prescribe medications and treatments.  Originally, all nurse practitioners worked under the supervision of a physician. However, there is now a move towards nurse practitioners being allowed more autonomy. The level of autonomy depends on the state in which the nurse practitioner is working. A lot of family nurse practitioners work in areas of the community that are underserved by other healthcare organizations. A huge part of their role is in the education of their patients on disease prevention and living a healthy lifestyle, and they will often work with the same people over the course of their lives, so it’s a role that comes with great opportunity to create a personal connection.

    What do people like about the job?

    There are a lot of things that people love about being a nurse practitioner. Here are just some of them:
    • Job security. Since 2007, the number of nurse practitioners employed in the US has grown by 125%, from 120,000 to 270,000. This number is expected to climb by another 45% between 2019 and 2029, which means that qualified nurse practitioners should never have trouble finding work. The reason for this expected increase is due to the increase in demand for healthcare providers in general, the population is aging, and there is a higher prevalence of chronic conditions such as diabetes and obesity.
    • Job satisfaction. Nurse practitioners are generally satisfied in their roles because they have authority over treatment decisions and are allowed to work with autonomy. This makes them feel as though they are really making a difference in the lives of their patients. In fact, the role of nurse practitioner was voted number 7 in a list of best jobs.
    • Making a difference in rural communities. There are a lot of areas of the country where people just can’t access the healthcare that they need because they are too far away from cities with larger healthcare organizations. Nurse practitioners often work in these communities, meaning that people are able to access healthcare who might not have been able to otherwise. 
    • Flexibility. As a nurse practitioner, there is a huge amount of scope around where you work and what you actually do. Family nurse practitioners can work in small rural health clinics, but they can also work in hospitals, prisons, universities, and corporate environments. This means that as a nurse practitioner, you have the opportunity to tailor your career so that it really suits you.

    Salary

    Family nurse practitioner salaries will vary depending on things like your level of qualification, how much experience you have, which branch of medicine you work in, and the area of the country you are working in. The salaries for nurse practitioners are higher than those for registered nurses to reflect the extra level of qualification and experience. The median salary for family nurse practitioners is $111,290, with the lowest-paid 10% of family nurse practitioners earning $95,968 or lower and the highest-paid 10% earning $129,648 or higher. By comparison, the average salary for registered nurses is $80,800, with the lowest-paid 10% earning $58,070 or less and the highest-paid earning $103,540 or more.

    How do you become a family nurse practitioner?

    To become a family nurse practitioner, you must first be a registered nurse. It’s possible to become a registered nurse by gaining either an ADN (advanced degree in nursing) or a BSN (bachelor of science in nursing). However, the profession is moving towards the BSN qualification, and for any postgraduate training, holding a BSN will generally be a prerequisite, so if you have an ADN, you will probably need to do an ADN to BSN conversion course. Registered nurses can become family nurse practitioners by undertaking postgraduate training at either the masters or doctorate level with a focus on family medicine. At the masters level, the qualification is commonly referred to as an MSN FNP (master of science in nursing, family nurse practitioner).  It’s possible to obtain your MSN FNP online, which is a great option for people who have work and family commitments and would struggle to attend a brick-and-mortar university.  Once you have your MSN, you will need to apply to the state for licensure as a family nurse practitioner. Each state has its own set of requirements, but generally, you will need to have a certain number of supervised clinical hours, as well as your postgraduate qualification. You may also need to take an exam.

    A growing role

    There is a shift in healthcare towards nurse practitioners as primary care providers, as this will not only help to alleviate the strain on physicians but it actually improves care quality. This means that the scope of the nurse practitioner is only likely to grow over the next few years and that it’s a profession with a lot of room for personal development and career satisfaction.

  • “Experimental Explosion” Triggers Massive 3.9 Earthquake Along Atlantic Coast

    This afternoon the US Geological Survey reported a 3.9 magnitude earthquake off the Atlantic Coast. The explosion and subsequent quake is currently thought to have been triggered by a US Navy ‘shock test’, similar to what was performed last month when the Navy set off a 40,000 lb explosion in a similar location that also sparked a similar sized quake. Here is the video from the Navy’s explosion last month that caused a similar sized earthquake in the Atlantic:

  • Why Becoming A Family Nurse Practitioner Is A Great Option For Nurses

    With any career, it’s a good idea to know what your options are as you become more experienced and qualified in your role. No matter how much you love your job, it’s completely reasonable to feel the need to progress, but it’s sometimes difficult to know what progression will look like. For nurses, there can be a fear that working towards promotion would mean a role with less interaction with patients. When that’s the part of the job you love the most, it seems counter-intuitive to take on a role that would take you away from it. Becoming a nurse practitioner means that you take on more responsibility while still retaining your close working relationship with patients.

    What is a family nurse practitioner?

    A nurse practitioner is a registered nurse who has studied at the postgraduate level, either masters or doctorate, to hone their skills in a particular branch of medicine.  A family nurse practitioner has chosen to study family medicine. Family nurse practitioners work with people of all ages in the role of a primary care provider. They will carry out consultations with patients when they become ill or are injured, order tests, diagnose illnesses, and prescribe medications and treatments.  Originally, all nurse practitioners worked under the supervision of a physician. However, there is now a move towards nurse practitioners being allowed more autonomy. The level of autonomy depends on the state in which the nurse practitioner is working. A lot of family nurse practitioners work in areas of the community that are underserved by other healthcare organizations. A huge part of their role is in the education of their patients on disease prevention and living a healthy lifestyle, and they will often work with the same people over the course of their lives, so it’s a role that comes with great opportunity to create a personal connection.

    What do people like about the job?

    There are a lot of things that people love about being a nurse practitioner. Here are just some of them:
    • Job security. Since 2007, the number of nurse practitioners employed in the US has grown by 125%, from 120,000 to 270,000. This number is expected to climb by another 45% between 2019 and 2029, which means that qualified nurse practitioners should never have trouble finding work. The reason for this expected increase is due to the increase in demand for healthcare providers in general, the population is aging, and there is a higher prevalence of chronic conditions such as diabetes and obesity.
    • Job satisfaction. Nurse practitioners are generally satisfied in their roles because they have authority over treatment decisions and are allowed to work with autonomy. This makes them feel as though they are really making a difference in the lives of their patients. In fact, the role of nurse practitioner was voted number 7 in a list of best jobs.
    • Making a difference in rural communities. There are a lot of areas of the country where people just can’t access the healthcare that they need because they are too far away from cities with larger healthcare organizations. Nurse practitioners often work in these communities, meaning that people are able to access healthcare who might not have been able to otherwise. 
    • Flexibility. As a nurse practitioner, there is a huge amount of scope around where you work and what you actually do. Family nurse practitioners can work in small rural health clinics, but they can also work in hospitals, prisons, universities, and corporate environments. This means that as a nurse practitioner, you have the opportunity to tailor your career so that it really suits you.

    Salary

    Family nurse practitioner salaries will vary depending on things like your level of qualification, how much experience you have, which branch of medicine you work in, and the area of the country you are working in. The salaries for nurse practitioners are higher than those for registered nurses to reflect the extra level of qualification and experience. The median salary for family nurse practitioners is $111,290, with the lowest-paid 10% of family nurse practitioners earning $95,968 or lower and the highest-paid 10% earning $129,648 or higher. By comparison, the average salary for registered nurses is $80,800, with the lowest-paid 10% earning $58,070 or less and the highest-paid earning $103,540 or more.

    How do you become a family nurse practitioner?

    To become a family nurse practitioner, you must first be a registered nurse. It’s possible to become a registered nurse by gaining either an ADN (advanced degree in nursing) or a BSN (bachelor of science in nursing). However, the profession is moving towards the BSN qualification, and for any postgraduate training, holding a BSN will generally be a prerequisite, so if you have an ADN, you will probably need to do an ADN to BSN conversion course. Registered nurses can become family nurse practitioners by undertaking postgraduate training at either the masters or doctorate level with a focus on family medicine. At the masters level, the qualification is commonly referred to as an MSN FNP (master of science in nursing, family nurse practitioner).  It’s possible to obtain your MSN FNP online, which is a great option for people who have work and family commitments and would struggle to attend a brick-and-mortar university.  Once you have your MSN, you will need to apply to the state for licensure as a family nurse practitioner. Each state has its own set of requirements, but generally, you will need to have a certain number of supervised clinical hours, as well as your postgraduate qualification. You may also need to take an exam.

    A growing role

    There is a shift in healthcare towards nurse practitioners as primary care providers, as this will not only help to alleviate the strain on physicians but it actually improves care quality. This means that the scope of the nurse practitioner is only likely to grow over the next few years and that it’s a profession with a lot of room for personal development and career satisfaction.

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[kleo_gap][kleo_news_highlight posts_query=”size:1|order_by:date”]
  • “Experimental Explosion” Triggers Massive 3.9 Earthquake Along Atlantic Coast

    This afternoon the US Geological Survey reported a 3.9 magnitude earthquake off the Atlantic Coast. The explosion and subsequent quake is currently thought to have been triggered by a US Navy ‘shock test’, similar to what was performed last month when the Navy set off a 40,000 lb explosion in a similar location that also sparked a similar sized quake. Here is the video from the Navy’s explosion last month that caused a similar sized earthquake in the Atlantic:

  • Why Becoming A Family Nurse Practitioner Is A Great Option For Nurses

    With any career, it’s a good idea to know what your options are as you become more experienced and qualified in your role. No matter how much you love your job, it’s completely reasonable to feel the need to progress, but it’s sometimes difficult to know what progression will look like. For nurses, there can be a fear that working towards promotion would mean a role with less interaction with patients. When that’s the part of the job you love the most, it seems counter-intuitive to take on a role that would take you away from it. Becoming a nurse practitioner means that you take on more responsibility while still retaining your close working relationship with patients.

    What is a family nurse practitioner?

    A nurse practitioner is a registered nurse who has studied at the postgraduate level, either masters or doctorate, to hone their skills in a particular branch of medicine.  A family nurse practitioner has chosen to study family medicine. Family nurse practitioners work with people of all ages in the role of a primary care provider. They will carry out consultations with patients when they become ill or are injured, order tests, diagnose illnesses, and prescribe medications and treatments.  Originally, all nurse practitioners worked under the supervision of a physician. However, there is now a move towards nurse practitioners being allowed more autonomy. The level of autonomy depends on the state in which the nurse practitioner is working. A lot of family nurse practitioners work in areas of the community that are underserved by other healthcare organizations. A huge part of their role is in the education of their patients on disease prevention and living a healthy lifestyle, and they will often work with the same people over the course of their lives, so it’s a role that comes with great opportunity to create a personal connection.

    What do people like about the job?

    There are a lot of things that people love about being a nurse practitioner. Here are just some of them:
    • Job security. Since 2007, the number of nurse practitioners employed in the US has grown by 125%, from 120,000 to 270,000. This number is expected to climb by another 45% between 2019 and 2029, which means that qualified nurse practitioners should never have trouble finding work. The reason for this expected increase is due to the increase in demand for healthcare providers in general, the population is aging, and there is a higher prevalence of chronic conditions such as diabetes and obesity.
    • Job satisfaction. Nurse practitioners are generally satisfied in their roles because they have authority over treatment decisions and are allowed to work with autonomy. This makes them feel as though they are really making a difference in the lives of their patients. In fact, the role of nurse practitioner was voted number 7 in a list of best jobs.
    • Making a difference in rural communities. There are a lot of areas of the country where people just can’t access the healthcare that they need because they are too far away from cities with larger healthcare organizations. Nurse practitioners often work in these communities, meaning that people are able to access healthcare who might not have been able to otherwise. 
    • Flexibility. As a nurse practitioner, there is a huge amount of scope around where you work and what you actually do. Family nurse practitioners can work in small rural health clinics, but they can also work in hospitals, prisons, universities, and corporate environments. This means that as a nurse practitioner, you have the opportunity to tailor your career so that it really suits you.

    Salary

    Family nurse practitioner salaries will vary depending on things like your level of qualification, how much experience you have, which branch of medicine you work in, and the area of the country you are working in. The salaries for nurse practitioners are higher than those for registered nurses to reflect the extra level of qualification and experience. The median salary for family nurse practitioners is $111,290, with the lowest-paid 10% of family nurse practitioners earning $95,968 or lower and the highest-paid 10% earning $129,648 or higher. By comparison, the average salary for registered nurses is $80,800, with the lowest-paid 10% earning $58,070 or less and the highest-paid earning $103,540 or more.

    How do you become a family nurse practitioner?

    To become a family nurse practitioner, you must first be a registered nurse. It’s possible to become a registered nurse by gaining either an ADN (advanced degree in nursing) or a BSN (bachelor of science in nursing). However, the profession is moving towards the BSN qualification, and for any postgraduate training, holding a BSN will generally be a prerequisite, so if you have an ADN, you will probably need to do an ADN to BSN conversion course. Registered nurses can become family nurse practitioners by undertaking postgraduate training at either the masters or doctorate level with a focus on family medicine. At the masters level, the qualification is commonly referred to as an MSN FNP (master of science in nursing, family nurse practitioner).  It’s possible to obtain your MSN FNP online, which is a great option for people who have work and family commitments and would struggle to attend a brick-and-mortar university.  Once you have your MSN, you will need to apply to the state for licensure as a family nurse practitioner. Each state has its own set of requirements, but generally, you will need to have a certain number of supervised clinical hours, as well as your postgraduate qualification. You may also need to take an exam.

    A growing role

    There is a shift in healthcare towards nurse practitioners as primary care providers, as this will not only help to alleviate the strain on physicians but it actually improves care quality. This means that the scope of the nurse practitioner is only likely to grow over the next few years and that it’s a profession with a lot of room for personal development and career satisfaction.

  • Helpful Tips To Build Your Small Business Social Media

    The benefits of social media are more for small businesses than they are for big brands. That’s because smaller businesses and startups don’t have a ton of marketing budget the way big brands do. From tracking user engagement, connecting with audiences to sharing relevant content; small businesses can use social media in myriad ways. In this post, we look at ways in which a small business can utilize platforms like Facebook, LinkedIn, and Twitter. Choose the Right Networks Not all social media platforms may be right for you. Picking the right platforms will depend on the goals you share, your audience type, etc. Below is a small guide to help you with that:  LinkedIn – This platform is good for both B2C and B2B businesses for finding leads, engaging with audiences, and building trust. Facebook – With over 2 billion active user base, Facebook is good for lead generation. Twitter – This is a good platform for audiences under 50 who want constant updates, announcements, news, and time-sensitive information. Pinterest – Any business such as fashion, restaurant, photography would benefit from the visual appeal of Pinterest. Set a Goal You can do a ton of things with a social media presence, such as:
    • Improve customer engagement
    • Generate leads
    • Better customer service
    • Drive sales
    • Improve web traffic
    • Gain customer feedback
    But, for you to achieve any of these, you must have a clear direction and a sense of goal. When you have a clear goal, you can create a strategy for it. For instance, the approach for improving sales would be different from improving customer engagement. Come up with a Strategy Once you have a goal, you must create a plan to get there. Ideally, you should divide the responsibility among team members so everyone knows what they’re supposed to do.  After that, it’s good to contemplate on a few important things regarding your content marketing strategy, such as:
    • Finding who your audience is
    • Deciding on subjects and topics your the readers might like
    • Collecting the content you have created and the ones still in need of creation
    • The frequency at which to publish the content
    • Platforms on which to publish the content
    Know Your Audience While Setting Goals and Creating Content The key to driving engagement on social media is to understand your audience. What are their interests and needs? What kind of content could they benefit from? When you know these things, you can create the type of content that engages them. For example, a coffee shop would ideally churn-out content around types of coffee drinks, brewing techniques, picking the right type of bean, etc.  To best understand your audience, it’s good to know their:
    • Age
    • Gender
    • Location
    • Behaviors
    • Challenges
    • Pain points
    • Incomes
    • Needs
    • Preferences
    Also, no matter the type of audience you’re writing for, make sure to always create high-quality and relevant content. Also, do supply relevant videos, images, and other visual content whenever possible to aid better understanding. Pick the Right Tools To Automate/Automate Posts Using social media requires a lot of time, effort, and perseverance. That’s why it’s important to have all the right tools so you can automate the majority chunk of your work. You could use those tools to schedule and automatically publish posts throughout the month. To that end, you should use tools like: Not only can you schedule batches of your posts, but you can also monitor your performance, track metrics, and reply to messages. Actively Engage Your Audience in Relevant Ways Just posting quality content on social media is not enough. You must also figure out ways to establish a sense of connection and ensure engagement. To gain your audience’s trust, you must engage with them. Here’s how you can go about it:
    • Share relevant posts and blogs
    • Leave questions and answers
    • Reply to comments
    • initiate conversations and partake in them actively
    • Always show appreciation for your followers and customers
    • Repost user-generated content
    • Always address criticism and complaints
    Maintain a Constant Presence Many brands wonder how frequently they should publish on social media. Truth be told, there is no magic number to that. It all boils down to what works best for your brand/company. But, as a thumb rule, it’s good to post once a day (ideally) on Facebook and LinkedIn. For Twitter, you can post as quickly as possible. If you talk about Pinterest, sharing as many as 11 pins/day is considered ideal. But, again – you need to think realistically about the frequency to stick with. What’s important is that once you have figured out that frequency, you must stick with it. Watch the Right Metrics to Track Progress When you monitor and track your progress on social media by keeping a close eye on the metrics, you can figure out what’s working for you and what’s not.  For example, if certain types of posts are performing better in terms of engagement, number of likes, and share, you might want to focus on that particular tone or pool of topics. If visual content is getting the conversation going, then you may want to include more visual content in your posts. By defining the right metrics, you can measure your success against them. You can also spot all the shortcomings and work on improving them.

    Bottom Line

    Hopefully, you can implement these tips for your next social media campaign and drive amazing results.  

  • How to Improve Your Health and Wellbeing

    Do you have the ambition to maintain your health and wellbeing in the New Year? If so, you’ve come to the right place. This guide will give you some useful tips on what you can do to improve your body and mind. There are many obvious factors that you may already be aware of what you need to do to improve your health. However, there are some that you may never have considered and would be worth knowing about to keep yourself well: Check out this list of top tips you can take on board to improve your health and wellbeing: 
    • Give up smoking
    If you’re a chain smoker, it would be in your best interests to quit as soon as possible. Smoking is one of the main causes of coronary heart disease; however, just 12 months after quitting, you can slash your risk of developing the illness by 50%. Some of the other severe illnesses you could face as a result of smoking include lung, throat, heart, and mouth cancer, as well as long-term health complications including emphysema and chronic obstructive pulmonary disease (COPD). It can be difficult to quit, but you may find it useful to find out how others kicked the habit.
    • Lose weight 
    If you believe you’re overweight and haven’t yet tried to shed the pounds, you could be at risk of significantly damaging your health. Those who carry too much weight under their BMI can suffer from an array of health complications throughout their lifetime, including the likes of:
    • High blood pressure
    • Stroke 
    • Cancer
    • High cholesterol
    You can also cause yourself internal injury from carrying extra weight, including joint problems such as arthritis, which can become a debilitating lifetime health complaint. 
    • Eye problems
    If you’re suffering from poor vision, headaches or dizziness, it may be down to the fact you need an eye test. This can severely impact your ability to carry out everyday tasks and in rare cases, could be a more severe underlying condition. An optician will be able to get to the source of the issue and give you the best options in the future. In most cases, these symptoms are a result of poor lifestyle choices, or it may even be that you’re either long or short-sighted. In this case, contact lenses,like Precision 1 contacts, can help improve your vision. 
    • Cut down on salt
    Do you tend to include lots of salt as part of your ingredients during cooking and place additional salt on the table to shake onto your food once it has been served? If so, it may be worth considering cutting salt out of your diet once and for all to prevent suffering from high blood pressure and other health complaints. Do be aware that most of the foods you buy already contain large amounts of salt, so it would be wise to read the labels before purchasing if you’re aiming to lower your salt intake.
    • Protect your skin
    If you spend a lot of time in the sun, you must put the relevant strategies in place to protect it against harmful UV rays, or you could be at risk of developing skin cancer later on in life. If possible, aim to only spend a few hours in the sun per day and lather on high-factor sun lotion (with a minimum of SPF 15) which acts as a barrier against UVA and UVB rays. Also, ensure you don’t take any risks by using tanning beds. 

  • How Reddit Took Down Wall Street Using Memes, Sarcasm, and Vulgarity

    Unless you’re still in bug-out mode from Qanon’s collapse theories, you’ve likely heard some stuff about Reddit, Gamestop, and nearly bankrupt hedge funds. In case you haven’t followed the digital revolution, he’s a quick rundown of what happened. For the past few months, r/wallstreetbets users were going in hard on Gamestop’s stock, believing there to be significant upside and noticing that it was being heavily shorted by hedge funds and wall street insiders (a ‘short’ is when you borrow a stock from a broker and sell it immediately at its current price. Then you hope the stock’s price falls such that you can buy the stock back at a lower price and return the shares you borrowed to your broker, but keeping the difference). Things really started to pick up steam at the start of the new year when Gamestock was hovering around $20 per share. Over the past month, users on the subreddit continued to push eachother to go all-in on GME shares (they call it going “YOLO”), even as share prices skyrocketed past $100 with literally no valid fundamentals to support it. Melvin Capitol reportedly closed out of its short positions yesterday, but not before losing billions and almost going bankrupt (users on r/wallstreetbets don’t believe Melvin closed their shorts yet and are continuing to push for higher levels). Melvin lost so much that 2 other hedge funds, Citadel and Point 72, had to swoop in and infuse approximately $3 billion into Melvin Capital Management in order to “shore up its finances.” One of the first users to notice the shorts and who took an early position is u/DeepFuckingValue. He is now up over $45 million on his initial $100,000 investment.
    GME YOLO update — Jan 27 2021 ————————————— guess i need 102 characters in title now from r/wallstreetbets
    It’s estimated that hedge fund managers have lost over $70 billion so far since Gamestop stock initially started taking off.

  • Tampa Bay Man Arrested For Assault On US Capitol

    A Tampa Bay man has just been arrested for breaking into the US Capitol and stealing government property during Wednesday’s riot in Washington DC. 36-year-old Adam Johnson was arrested last night and was booked into the Pinellas County jail at about 9pm, according to the Pinellas County Sheriff’s office. Johnson was seen in multiple images from the DC riot, and even posted several images of himself in the Capitol before his accounts were taken down. Johnson was ultimately identified and reported to the FBI by Allan Mestel, who told Florida’s WFLA News Channel 8 he was an acquaintance of Johnson. “I felt a little disassociated for a minute. It was almost like, it was surreal. I mean it was surreal. I wasn’t surprised, but I was shocked,” Mestel said. “Couldn’t believe it, the fact that I recognize somebody from our hometown, was, I was floored.What do you think about Wednesday’s assault on our Capitol? 

  • America’s First Man-Made Snowtubing Mountain Being Built Near Tampa, FL

    Huge news for Floridians – America’s first man-made snow tubing mountain is about to be built just north of Tampa in the heart of the Sunshine State. Scheduled to open in November of 2020, the new ‘Snowcat Ridge’ mountain will feature artificial snow, over 20 lanes on a 400′ long hill, and a fully automated conveyor belt that will take tubers over 60 feet in the air above all of the surrounding Florida treetops. The massive new facility is currently being constructed in Dade City, just 30 miles north of Tampa: According to their website: “Snowcat Ridge includes a 60-foot-tall, 400-foot-long snow tubing hill, along with a magic carpet lift which will whisk riders and their snow tubes to the top of the hill. Guests will be provided with single, tandem and 6-person family tubes to slide down the snow-covered slope. After a few hours on the snow tubing hill, riders can make snow men or snow castles with REAL snow inside of our snow dome. And, for the very young riders, we’ll have a child-sized version of our snow hill, located inside of our snow dome.” The massive facility will also include a full Alpine Village and a frozen 10,000-square foot snow play dome. What do you think about Florida’s newest attraction? 

  • Charleston Was Just Ranked The #1 Best Small City In America

    Charleston has just been ranked as the #1 small city in America by Condé Nast Traveler’s reader’s choice awards. The rankings considered thousands of small cities across our country and ranked them according to each city’s arts and culture, friendliness, restaurants, shopping, and several other criteria categories. Out of 715,000 total votes Charleston came out on top. According to Condé Nast: Charleston may be a small town, but this city punches well above its weight. When you consider everything it has to offer—history, culture, food, charm—it’s no wonder the so-called Holy City has topped our list of the best small cities in the U.S. for ten years running. While its robust F&B scene, which includes a steady annual circuit of nationally recognized food and culture festivals, continues to be a draw, visitors are rarely prepared for the city’s good looks. Stately homes, cobblestone streets, waterfront views, and an abundance of flowering window boxes only add to its welcoming vibe. Find a seat among its many outdoor terraces for a drink and some fresh oysters (we recommend hitting the Ordinary), and try to resist the urge to up and move here.” You can see the full ranking here.

  • Albany Named #16 On List Of Top 100 Best Places to Live in America

    Albany has just been ranked among 2020’s Top 100 Best Places to Live according to Livability.com, outpacing over 1,000 other cities with populations between 20,000 and 1,000,000 in this data-driven ranking. This year’s 2020 rankings were driven by each American city’s “Opportunity Score,” which consists of several variables centered around the economy, job opportunities and growth. While Livability factored in obvious data points, such as unemployment rates, density of jobs and disposable income, other variables played a part in calculating each city’s opportunity score — like the percentage of households with high-speed broadband. This year’s ranking also factored in two exclusive data points from Emsi that measured the growth of high-paying jobs and overall wage growth. When combined, these points offer a snapshot of the opportunity landscape of each city, and the potential for businesses and residents to thrive and grow. More than 1,000 cities with populations between 20,000 and 1,000,000 were ranked on 40 data points measuring economics, housing, amenities, infrastructure, demographics, social and civic capital, education and health care. The eight scores were weighted based on an exclusive survey conducted for Livability.com by Ipsos Public Affairs, a leading global market research firm. Sources included the best public and private data available from organizations like the U.S. Census Bureau, Emsi and Esri. Albany made it to the #16 spot on the list with the following description: “There’s a reason why Frank Sinatra didn’t sing his famous tune about making it in Albany, NY — because it’s way easier to earn a living here. And a lot of people agree, which is why Albany had a population surge of over 17,000 people between 2010 and 2018. The capital region is particularly attracting immigrants because of a tight-knit network of immigrant families who already live there as well as a variety of quality job opportunities that don’t require college degrees.  Plus, the cost of living in Albany is manageable: Just compare a $170,000 average list price on a home in Albany to a whopping $1,550,000 list price in Manhattan — a much easier pill to swallow when trying to start out a career or put down roots.” The full list of the 2020 Top 100 Best Places to Live is featured on Livability.com, along with each city’s LivScore and some of the specific attractions, activities and amenities that make it a great place to live.

  • 7.8 M Quake Generates Tsunami Warnings and Possible Cascadia Subduction Zone Ripple Effect

    An extremely powerful 7.8 magnitude earthquake just struck near the southern coast of Alaska, triggering emergency tsunami warnings all along the coast. The quake struck at exactly 10:12 pm with an epicenter of 65 miles southeast of Perryville, AK and a depth of 17 miles. Residents of coastal towns and cities fled inland through the night in anticipation of the coming tsunami waves. Some now fear that last night’s massive quake could dislodge the Cascadia subduction zone and trigger an overdue 9+ magnitude quake along Northern California, Oregon, and Washington State.

    Cascadia: The Big One from GenSix Productions on Vimeo.

  • “Experimental Explosion” Triggers Massive 3.9 Earthquake Along Atlantic Coast

    This afternoon the US Geological Survey reported a 3.9 magnitude earthquake off the Atlantic Coast. The explosion and subsequent quake is currently thought to have been triggered by a US Navy ‘shock test’, similar to what was performed last month when the Navy set off a 40,000 lb explosion in a similar location that also sparked a similar sized quake. Here is the video from the Navy’s explosion last month that caused a similar sized earthquake in the Atlantic:

  • Why Becoming A Family Nurse Practitioner Is A Great Option For Nurses

    With any career, it’s a good idea to know what your options are as you become more experienced and qualified in your role. No matter how much you love your job, it’s completely reasonable to feel the need to progress, but it’s sometimes difficult to know what progression will look like. For nurses, there can be a fear that working towards promotion would mean a role with less interaction with patients. When that’s the part of the job you love the most, it seems counter-intuitive to take on a role that would take you away from it. Becoming a nurse practitioner means that you take on more responsibility while still retaining your close working relationship with patients.

    What is a family nurse practitioner?

    A nurse practitioner is a registered nurse who has studied at the postgraduate level, either masters or doctorate, to hone their skills in a particular branch of medicine.  A family nurse practitioner has chosen to study family medicine. Family nurse practitioners work with people of all ages in the role of a primary care provider. They will carry out consultations with patients when they become ill or are injured, order tests, diagnose illnesses, and prescribe medications and treatments.  Originally, all nurse practitioners worked under the supervision of a physician. However, there is now a move towards nurse practitioners being allowed more autonomy. The level of autonomy depends on the state in which the nurse practitioner is working. A lot of family nurse practitioners work in areas of the community that are underserved by other healthcare organizations. A huge part of their role is in the education of their patients on disease prevention and living a healthy lifestyle, and they will often work with the same people over the course of their lives, so it’s a role that comes with great opportunity to create a personal connection.

    What do people like about the job?

    There are a lot of things that people love about being a nurse practitioner. Here are just some of them:
    • Job security. Since 2007, the number of nurse practitioners employed in the US has grown by 125%, from 120,000 to 270,000. This number is expected to climb by another 45% between 2019 and 2029, which means that qualified nurse practitioners should never have trouble finding work. The reason for this expected increase is due to the increase in demand for healthcare providers in general, the population is aging, and there is a higher prevalence of chronic conditions such as diabetes and obesity.
    • Job satisfaction. Nurse practitioners are generally satisfied in their roles because they have authority over treatment decisions and are allowed to work with autonomy. This makes them feel as though they are really making a difference in the lives of their patients. In fact, the role of nurse practitioner was voted number 7 in a list of best jobs.
    • Making a difference in rural communities. There are a lot of areas of the country where people just can’t access the healthcare that they need because they are too far away from cities with larger healthcare organizations. Nurse practitioners often work in these communities, meaning that people are able to access healthcare who might not have been able to otherwise. 
    • Flexibility. As a nurse practitioner, there is a huge amount of scope around where you work and what you actually do. Family nurse practitioners can work in small rural health clinics, but they can also work in hospitals, prisons, universities, and corporate environments. This means that as a nurse practitioner, you have the opportunity to tailor your career so that it really suits you.

    Salary

    Family nurse practitioner salaries will vary depending on things like your level of qualification, how much experience you have, which branch of medicine you work in, and the area of the country you are working in. The salaries for nurse practitioners are higher than those for registered nurses to reflect the extra level of qualification and experience. The median salary for family nurse practitioners is $111,290, with the lowest-paid 10% of family nurse practitioners earning $95,968 or lower and the highest-paid 10% earning $129,648 or higher. By comparison, the average salary for registered nurses is $80,800, with the lowest-paid 10% earning $58,070 or less and the highest-paid earning $103,540 or more.

    How do you become a family nurse practitioner?

    To become a family nurse practitioner, you must first be a registered nurse. It’s possible to become a registered nurse by gaining either an ADN (advanced degree in nursing) or a BSN (bachelor of science in nursing). However, the profession is moving towards the BSN qualification, and for any postgraduate training, holding a BSN will generally be a prerequisite, so if you have an ADN, you will probably need to do an ADN to BSN conversion course. Registered nurses can become family nurse practitioners by undertaking postgraduate training at either the masters or doctorate level with a focus on family medicine. At the masters level, the qualification is commonly referred to as an MSN FNP (master of science in nursing, family nurse practitioner).  It’s possible to obtain your MSN FNP online, which is a great option for people who have work and family commitments and would struggle to attend a brick-and-mortar university.  Once you have your MSN, you will need to apply to the state for licensure as a family nurse practitioner. Each state has its own set of requirements, but generally, you will need to have a certain number of supervised clinical hours, as well as your postgraduate qualification. You may also need to take an exam.

    A growing role

    There is a shift in healthcare towards nurse practitioners as primary care providers, as this will not only help to alleviate the strain on physicians but it actually improves care quality. This means that the scope of the nurse practitioner is only likely to grow over the next few years and that it’s a profession with a lot of room for personal development and career satisfaction.

  • Helpful Tips To Build Your Small Business Social Media

    The benefits of social media are more for small businesses than they are for big brands. That’s because smaller businesses and startups don’t have a ton of marketing budget the way big brands do. From tracking user engagement, connecting with audiences to sharing relevant content; small businesses can use social media in myriad ways. In this post, we look at ways in which a small business can utilize platforms like Facebook, LinkedIn, and Twitter. Choose the Right Networks Not all social media platforms may be right for you. Picking the right platforms will depend on the goals you share, your audience type, etc. Below is a small guide to help you with that:  LinkedIn – This platform is good for both B2C and B2B businesses for finding leads, engaging with audiences, and building trust. Facebook – With over 2 billion active user base, Facebook is good for lead generation. Twitter – This is a good platform for audiences under 50 who want constant updates, announcements, news, and time-sensitive information. Pinterest – Any business such as fashion, restaurant, photography would benefit from the visual appeal of Pinterest. Set a Goal You can do a ton of things with a social media presence, such as:
    • Improve customer engagement
    • Generate leads
    • Better customer service
    • Drive sales
    • Improve web traffic
    • Gain customer feedback
    But, for you to achieve any of these, you must have a clear direction and a sense of goal. When you have a clear goal, you can create a strategy for it. For instance, the approach for improving sales would be different from improving customer engagement. Come up with a Strategy Once you have a goal, you must create a plan to get there. Ideally, you should divide the responsibility among team members so everyone knows what they’re supposed to do.  After that, it’s good to contemplate on a few important things regarding your content marketing strategy, such as:
    • Finding who your audience is
    • Deciding on subjects and topics your the readers might like
    • Collecting the content you have created and the ones still in need of creation
    • The frequency at which to publish the content
    • Platforms on which to publish the content
    Know Your Audience While Setting Goals and Creating Content The key to driving engagement on social media is to understand your audience. What are their interests and needs? What kind of content could they benefit from? When you know these things, you can create the type of content that engages them. For example, a coffee shop would ideally churn-out content around types of coffee drinks, brewing techniques, picking the right type of bean, etc.  To best understand your audience, it’s good to know their:
    • Age
    • Gender
    • Location
    • Behaviors
    • Challenges
    • Pain points
    • Incomes
    • Needs
    • Preferences
    Also, no matter the type of audience you’re writing for, make sure to always create high-quality and relevant content. Also, do supply relevant videos, images, and other visual content whenever possible to aid better understanding. Pick the Right Tools To Automate/Automate Posts Using social media requires a lot of time, effort, and perseverance. That’s why it’s important to have all the right tools so you can automate the majority chunk of your work. You could use those tools to schedule and automatically publish posts throughout the month. To that end, you should use tools like: Not only can you schedule batches of your posts, but you can also monitor your performance, track metrics, and reply to messages. Actively Engage Your Audience in Relevant Ways Just posting quality content on social media is not enough. You must also figure out ways to establish a sense of connection and ensure engagement. To gain your audience’s trust, you must engage with them. Here’s how you can go about it:
    • Share relevant posts and blogs
    • Leave questions and answers
    • Reply to comments
    • initiate conversations and partake in them actively
    • Always show appreciation for your followers and customers
    • Repost user-generated content
    • Always address criticism and complaints
    Maintain a Constant Presence Many brands wonder how frequently they should publish on social media. Truth be told, there is no magic number to that. It all boils down to what works best for your brand/company. But, as a thumb rule, it’s good to post once a day (ideally) on Facebook and LinkedIn. For Twitter, you can post as quickly as possible. If you talk about Pinterest, sharing as many as 11 pins/day is considered ideal. But, again – you need to think realistically about the frequency to stick with. What’s important is that once you have figured out that frequency, you must stick with it. Watch the Right Metrics to Track Progress When you monitor and track your progress on social media by keeping a close eye on the metrics, you can figure out what’s working for you and what’s not.  For example, if certain types of posts are performing better in terms of engagement, number of likes, and share, you might want to focus on that particular tone or pool of topics. If visual content is getting the conversation going, then you may want to include more visual content in your posts. By defining the right metrics, you can measure your success against them. You can also spot all the shortcomings and work on improving them.

    Bottom Line

    Hopefully, you can implement these tips for your next social media campaign and drive amazing results.  

  • How to Improve Your Health and Wellbeing

    Do you have the ambition to maintain your health and wellbeing in the New Year? If so, you’ve come to the right place. This guide will give you some useful tips on what you can do to improve your body and mind. There are many obvious factors that you may already be aware of what you need to do to improve your health. However, there are some that you may never have considered and would be worth knowing about to keep yourself well: Check out this list of top tips you can take on board to improve your health and wellbeing: 
    • Give up smoking
    If you’re a chain smoker, it would be in your best interests to quit as soon as possible. Smoking is one of the main causes of coronary heart disease; however, just 12 months after quitting, you can slash your risk of developing the illness by 50%. Some of the other severe illnesses you could face as a result of smoking include lung, throat, heart, and mouth cancer, as well as long-term health complications including emphysema and chronic obstructive pulmonary disease (COPD). It can be difficult to quit, but you may find it useful to find out how others kicked the habit.
    • Lose weight 
    If you believe you’re overweight and haven’t yet tried to shed the pounds, you could be at risk of significantly damaging your health. Those who carry too much weight under their BMI can suffer from an array of health complications throughout their lifetime, including the likes of:
    • High blood pressure
    • Stroke 
    • Cancer
    • High cholesterol
    You can also cause yourself internal injury from carrying extra weight, including joint problems such as arthritis, which can become a debilitating lifetime health complaint. 
    • Eye problems
    If you’re suffering from poor vision, headaches or dizziness, it may be down to the fact you need an eye test. This can severely impact your ability to carry out everyday tasks and in rare cases, could be a more severe underlying condition. An optician will be able to get to the source of the issue and give you the best options in the future. In most cases, these symptoms are a result of poor lifestyle choices, or it may even be that you’re either long or short-sighted. In this case, contact lenses,like Precision 1 contacts, can help improve your vision. 
    • Cut down on salt
    Do you tend to include lots of salt as part of your ingredients during cooking and place additional salt on the table to shake onto your food once it has been served? If so, it may be worth considering cutting salt out of your diet once and for all to prevent suffering from high blood pressure and other health complaints. Do be aware that most of the foods you buy already contain large amounts of salt, so it would be wise to read the labels before purchasing if you’re aiming to lower your salt intake.
    • Protect your skin
    If you spend a lot of time in the sun, you must put the relevant strategies in place to protect it against harmful UV rays, or you could be at risk of developing skin cancer later on in life. If possible, aim to only spend a few hours in the sun per day and lather on high-factor sun lotion (with a minimum of SPF 15) which acts as a barrier against UVA and UVB rays. Also, ensure you don’t take any risks by using tanning beds. 

  • How Reddit Took Down Wall Street Using Memes, Sarcasm, and Vulgarity

    Unless you’re still in bug-out mode from Qanon’s collapse theories, you’ve likely heard some stuff about Reddit, Gamestop, and nearly bankrupt hedge funds. In case you haven’t followed the digital revolution, he’s a quick rundown of what happened. For the past few months, r/wallstreetbets users were going in hard on Gamestop’s stock, believing there to be significant upside and noticing that it was being heavily shorted by hedge funds and wall street insiders (a ‘short’ is when you borrow a stock from a broker and sell it immediately at its current price. Then you hope the stock’s price falls such that you can buy the stock back at a lower price and return the shares you borrowed to your broker, but keeping the difference). Things really started to pick up steam at the start of the new year when Gamestock was hovering around $20 per share. Over the past month, users on the subreddit continued to push eachother to go all-in on GME shares (they call it going “YOLO”), even as share prices skyrocketed past $100 with literally no valid fundamentals to support it. Melvin Capitol reportedly closed out of its short positions yesterday, but not before losing billions and almost going bankrupt (users on r/wallstreetbets don’t believe Melvin closed their shorts yet and are continuing to push for higher levels). Melvin lost so much that 2 other hedge funds, Citadel and Point 72, had to swoop in and infuse approximately $3 billion into Melvin Capital Management in order to “shore up its finances.” One of the first users to notice the shorts and who took an early position is u/DeepFuckingValue. He is now up over $45 million on his initial $100,000 investment.
    GME YOLO update — Jan 27 2021 ————————————— guess i need 102 characters in title now from r/wallstreetbets
    It’s estimated that hedge fund managers have lost over $70 billion so far since Gamestop stock initially started taking off.

  • Tampa Bay Man Arrested For Assault On US Capitol

    A Tampa Bay man has just been arrested for breaking into the US Capitol and stealing government property during Wednesday’s riot in Washington DC. 36-year-old Adam Johnson was arrested last night and was booked into the Pinellas County jail at about 9pm, according to the Pinellas County Sheriff’s office. Johnson was seen in multiple images from the DC riot, and even posted several images of himself in the Capitol before his accounts were taken down. Johnson was ultimately identified and reported to the FBI by Allan Mestel, who told Florida’s WFLA News Channel 8 he was an acquaintance of Johnson. “I felt a little disassociated for a minute. It was almost like, it was surreal. I mean it was surreal. I wasn’t surprised, but I was shocked,” Mestel said. “Couldn’t believe it, the fact that I recognize somebody from our hometown, was, I was floored.What do you think about Wednesday’s assault on our Capitol? 

  • America’s First Man-Made Snowtubing Mountain Being Built Near Tampa, FL

    Huge news for Floridians – America’s first man-made snow tubing mountain is about to be built just north of Tampa in the heart of the Sunshine State. Scheduled to open in November of 2020, the new ‘Snowcat Ridge’ mountain will feature artificial snow, over 20 lanes on a 400′ long hill, and a fully automated conveyor belt that will take tubers over 60 feet in the air above all of the surrounding Florida treetops. The massive new facility is currently being constructed in Dade City, just 30 miles north of Tampa: According to their website: “Snowcat Ridge includes a 60-foot-tall, 400-foot-long snow tubing hill, along with a magic carpet lift which will whisk riders and their snow tubes to the top of the hill. Guests will be provided with single, tandem and 6-person family tubes to slide down the snow-covered slope. After a few hours on the snow tubing hill, riders can make snow men or snow castles with REAL snow inside of our snow dome. And, for the very young riders, we’ll have a child-sized version of our snow hill, located inside of our snow dome.” The massive facility will also include a full Alpine Village and a frozen 10,000-square foot snow play dome. What do you think about Florida’s newest attraction? 

  • Charleston Was Just Ranked The #1 Best Small City In America

    Charleston has just been ranked as the #1 small city in America by Condé Nast Traveler’s reader’s choice awards. The rankings considered thousands of small cities across our country and ranked them according to each city’s arts and culture, friendliness, restaurants, shopping, and several other criteria categories. Out of 715,000 total votes Charleston came out on top. According to Condé Nast: Charleston may be a small town, but this city punches well above its weight. When you consider everything it has to offer—history, culture, food, charm—it’s no wonder the so-called Holy City has topped our list of the best small cities in the U.S. for ten years running. While its robust F&B scene, which includes a steady annual circuit of nationally recognized food and culture festivals, continues to be a draw, visitors are rarely prepared for the city’s good looks. Stately homes, cobblestone streets, waterfront views, and an abundance of flowering window boxes only add to its welcoming vibe. Find a seat among its many outdoor terraces for a drink and some fresh oysters (we recommend hitting the Ordinary), and try to resist the urge to up and move here.” You can see the full ranking here.

  • Albany Named #16 On List Of Top 100 Best Places to Live in America

    Albany has just been ranked among 2020’s Top 100 Best Places to Live according to Livability.com, outpacing over 1,000 other cities with populations between 20,000 and 1,000,000 in this data-driven ranking. This year’s 2020 rankings were driven by each American city’s “Opportunity Score,” which consists of several variables centered around the economy, job opportunities and growth. While Livability factored in obvious data points, such as unemployment rates, density of jobs and disposable income, other variables played a part in calculating each city’s opportunity score — like the percentage of households with high-speed broadband. This year’s ranking also factored in two exclusive data points from Emsi that measured the growth of high-paying jobs and overall wage growth. When combined, these points offer a snapshot of the opportunity landscape of each city, and the potential for businesses and residents to thrive and grow. More than 1,000 cities with populations between 20,000 and 1,000,000 were ranked on 40 data points measuring economics, housing, amenities, infrastructure, demographics, social and civic capital, education and health care. The eight scores were weighted based on an exclusive survey conducted for Livability.com by Ipsos Public Affairs, a leading global market research firm. Sources included the best public and private data available from organizations like the U.S. Census Bureau, Emsi and Esri. Albany made it to the #16 spot on the list with the following description: “There’s a reason why Frank Sinatra didn’t sing his famous tune about making it in Albany, NY — because it’s way easier to earn a living here. And a lot of people agree, which is why Albany had a population surge of over 17,000 people between 2010 and 2018. The capital region is particularly attracting immigrants because of a tight-knit network of immigrant families who already live there as well as a variety of quality job opportunities that don’t require college degrees.  Plus, the cost of living in Albany is manageable: Just compare a $170,000 average list price on a home in Albany to a whopping $1,550,000 list price in Manhattan — a much easier pill to swallow when trying to start out a career or put down roots.” The full list of the 2020 Top 100 Best Places to Live is featured on Livability.com, along with each city’s LivScore and some of the specific attractions, activities and amenities that make it a great place to live.

  • 7.8 M Quake Generates Tsunami Warnings and Possible Cascadia Subduction Zone Ripple Effect

    An extremely powerful 7.8 magnitude earthquake just struck near the southern coast of Alaska, triggering emergency tsunami warnings all along the coast. The quake struck at exactly 10:12 pm with an epicenter of 65 miles southeast of Perryville, AK and a depth of 17 miles. Residents of coastal towns and cities fled inland through the night in anticipation of the coming tsunami waves. Some now fear that last night’s massive quake could dislodge the Cascadia subduction zone and trigger an overdue 9+ magnitude quake along Northern California, Oregon, and Washington State.

    Cascadia: The Big One from GenSix Productions on Vimeo.

  • “Experimental Explosion” Triggers Massive 3.9 Earthquake Along Atlantic Coast

    This afternoon the US Geological Survey reported a 3.9 magnitude earthquake off the Atlantic Coast. The explosion and subsequent quake is currently thought to have been triggered by a US Navy ‘shock test’, similar to what was performed last month when the Navy set off a 40,000 lb explosion in a similar location that also sparked a similar sized quake. Here is the video from the Navy’s explosion last month that caused a similar sized earthquake in the Atlantic:

  • Why Becoming A Family Nurse Practitioner Is A Great Option For Nurses

    With any career, it’s a good idea to know what your options are as you become more experienced and qualified in your role. No matter how much you love your job, it’s completely reasonable to feel the need to progress, but it’s sometimes difficult to know what progression will look like. For nurses, there can be a fear that working towards promotion would mean a role with less interaction with patients. When that’s the part of the job you love the most, it seems counter-intuitive to take on a role that would take you away from it. Becoming a nurse practitioner means that you take on more responsibility while still retaining your close working relationship with patients.

    What is a family nurse practitioner?

    A nurse practitioner is a registered nurse who has studied at the postgraduate level, either masters or doctorate, to hone their skills in a particular branch of medicine.  A family nurse practitioner has chosen to study family medicine. Family nurse practitioners work with people of all ages in the role of a primary care provider. They will carry out consultations with patients when they become ill or are injured, order tests, diagnose illnesses, and prescribe medications and treatments.  Originally, all nurse practitioners worked under the supervision of a physician. However, there is now a move towards nurse practitioners being allowed more autonomy. The level of autonomy depends on the state in which the nurse practitioner is working. A lot of family nurse practitioners work in areas of the community that are underserved by other healthcare organizations. A huge part of their role is in the education of their patients on disease prevention and living a healthy lifestyle, and they will often work with the same people over the course of their lives, so it’s a role that comes with great opportunity to create a personal connection.

    What do people like about the job?

    There are a lot of things that people love about being a nurse practitioner. Here are just some of them:
    • Job security. Since 2007, the number of nurse practitioners employed in the US has grown by 125%, from 120,000 to 270,000. This number is expected to climb by another 45% between 2019 and 2029, which means that qualified nurse practitioners should never have trouble finding work. The reason for this expected increase is due to the increase in demand for healthcare providers in general, the population is aging, and there is a higher prevalence of chronic conditions such as diabetes and obesity.
    • Job satisfaction. Nurse practitioners are generally satisfied in their roles because they have authority over treatment decisions and are allowed to work with autonomy. This makes them feel as though they are really making a difference in the lives of their patients. In fact, the role of nurse practitioner was voted number 7 in a list of best jobs.
    • Making a difference in rural communities. There are a lot of areas of the country where people just can’t access the healthcare that they need because they are too far away from cities with larger healthcare organizations. Nurse practitioners often work in these communities, meaning that people are able to access healthcare who might not have been able to otherwise. 
    • Flexibility. As a nurse practitioner, there is a huge amount of scope around where you work and what you actually do. Family nurse practitioners can work in small rural health clinics, but they can also work in hospitals, prisons, universities, and corporate environments. This means that as a nurse practitioner, you have the opportunity to tailor your career so that it really suits you.

    Salary

    Family nurse practitioner salaries will vary depending on things like your level of qualification, how much experience you have, which branch of medicine you work in, and the area of the country you are working in. The salaries for nurse practitioners are higher than those for registered nurses to reflect the extra level of qualification and experience. The median salary for family nurse practitioners is $111,290, with the lowest-paid 10% of family nurse practitioners earning $95,968 or lower and the highest-paid 10% earning $129,648 or higher. By comparison, the average salary for registered nurses is $80,800, with the lowest-paid 10% earning $58,070 or less and the highest-paid earning $103,540 or more.

    How do you become a family nurse practitioner?

    To become a family nurse practitioner, you must first be a registered nurse. It’s possible to become a registered nurse by gaining either an ADN (advanced degree in nursing) or a BSN (bachelor of science in nursing). However, the profession is moving towards the BSN qualification, and for any postgraduate training, holding a BSN will generally be a prerequisite, so if you have an ADN, you will probably need to do an ADN to BSN conversion course. Registered nurses can become family nurse practitioners by undertaking postgraduate training at either the masters or doctorate level with a focus on family medicine. At the masters level, the qualification is commonly referred to as an MSN FNP (master of science in nursing, family nurse practitioner).  It’s possible to obtain your MSN FNP online, which is a great option for people who have work and family commitments and would struggle to attend a brick-and-mortar university.  Once you have your MSN, you will need to apply to the state for licensure as a family nurse practitioner. Each state has its own set of requirements, but generally, you will need to have a certain number of supervised clinical hours, as well as your postgraduate qualification. You may also need to take an exam.

    A growing role

    There is a shift in healthcare towards nurse practitioners as primary care providers, as this will not only help to alleviate the strain on physicians but it actually improves care quality. This means that the scope of the nurse practitioner is only likely to grow over the next few years and that it’s a profession with a lot of room for personal development and career satisfaction.

  • Helpful Tips To Build Your Small Business Social Media

    The benefits of social media are more for small businesses than they are for big brands. That’s because smaller businesses and startups don’t have a ton of marketing budget the way big brands do. From tracking user engagement, connecting with audiences to sharing relevant content; small businesses can use social media in myriad ways. In this post, we look at ways in which a small business can utilize platforms like Facebook, LinkedIn, and Twitter. Choose the Right Networks Not all social media platforms may be right for you. Picking the right platforms will depend on the goals you share, your audience type, etc. Below is a small guide to help you with that:  LinkedIn – This platform is good for both B2C and B2B businesses for finding leads, engaging with audiences, and building trust. Facebook – With over 2 billion active user base, Facebook is good for lead generation. Twitter – This is a good platform for audiences under 50 who want constant updates, announcements, news, and time-sensitive information. Pinterest – Any business such as fashion, restaurant, photography would benefit from the visual appeal of Pinterest. Set a Goal You can do a ton of things with a social media presence, such as:
    • Improve customer engagement
    • Generate leads
    • Better customer service
    • Drive sales
    • Improve web traffic
    • Gain customer feedback
    But, for you to achieve any of these, you must have a clear direction and a sense of goal. When you have a clear goal, you can create a strategy for it. For instance, the approach for improving sales would be different from improving customer engagement. Come up with a Strategy Once you have a goal, you must create a plan to get there. Ideally, you should divide the responsibility among team members so everyone knows what they’re supposed to do.  After that, it’s good to contemplate on a few important things regarding your content marketing strategy, such as:
    • Finding who your audience is
    • Deciding on subjects and topics your the readers might like
    • Collecting the content you have created and the ones still in need of creation
    • The frequency at which to publish the content
    • Platforms on which to publish the content
    Know Your Audience While Setting Goals and Creating Content The key to driving engagement on social media is to understand your audience. What are their interests and needs? What kind of content could they benefit from? When you know these things, you can create the type of content that engages them. For example, a coffee shop would ideally churn-out content around types of coffee drinks, brewing techniques, picking the right type of bean, etc.  To best understand your audience, it’s good to know their:
    • Age
    • Gender
    • Location
    • Behaviors
    • Challenges
    • Pain points
    • Incomes
    • Needs
    • Preferences
    Also, no matter the type of audience you’re writing for, make sure to always create high-quality and relevant content. Also, do supply relevant videos, images, and other visual content whenever possible to aid better understanding. Pick the Right Tools To Automate/Automate Posts Using social media requires a lot of time, effort, and perseverance. That’s why it’s important to have all the right tools so you can automate the majority chunk of your work. You could use those tools to schedule and automatically publish posts throughout the month. To that end, you should use tools like: Not only can you schedule batches of your posts, but you can also monitor your performance, track metrics, and reply to messages. Actively Engage Your Audience in Relevant Ways Just posting quality content on social media is not enough. You must also figure out ways to establish a sense of connection and ensure engagement. To gain your audience’s trust, you must engage with them. Here’s how you can go about it:
    • Share relevant posts and blogs
    • Leave questions and answers
    • Reply to comments
    • initiate conversations and partake in them actively
    • Always show appreciation for your followers and customers
    • Repost user-generated content
    • Always address criticism and complaints
    Maintain a Constant Presence Many brands wonder how frequently they should publish on social media. Truth be told, there is no magic number to that. It all boils down to what works best for your brand/company. But, as a thumb rule, it’s good to post once a day (ideally) on Facebook and LinkedIn. For Twitter, you can post as quickly as possible. If you talk about Pinterest, sharing as many as 11 pins/day is considered ideal. But, again – you need to think realistically about the frequency to stick with. What’s important is that once you have figured out that frequency, you must stick with it. Watch the Right Metrics to Track Progress When you monitor and track your progress on social media by keeping a close eye on the metrics, you can figure out what’s working for you and what’s not.  For example, if certain types of posts are performing better in terms of engagement, number of likes, and share, you might want to focus on that particular tone or pool of topics. If visual content is getting the conversation going, then you may want to include more visual content in your posts. By defining the right metrics, you can measure your success against them. You can also spot all the shortcomings and work on improving them.

    Bottom Line

    Hopefully, you can implement these tips for your next social media campaign and drive amazing results.  

  • How to Improve Your Health and Wellbeing

    Do you have the ambition to maintain your health and wellbeing in the New Year? If so, you’ve come to the right place. This guide will give you some useful tips on what you can do to improve your body and mind. There are many obvious factors that you may already be aware of what you need to do to improve your health. However, there are some that you may never have considered and would be worth knowing about to keep yourself well: Check out this list of top tips you can take on board to improve your health and wellbeing: 
    • Give up smoking
    If you’re a chain smoker, it would be in your best interests to quit as soon as possible. Smoking is one of the main causes of coronary heart disease; however, just 12 months after quitting, you can slash your risk of developing the illness by 50%. Some of the other severe illnesses you could face as a result of smoking include lung, throat, heart, and mouth cancer, as well as long-term health complications including emphysema and chronic obstructive pulmonary disease (COPD). It can be difficult to quit, but you may find it useful to find out how others kicked the habit.
    • Lose weight 
    If you believe you’re overweight and haven’t yet tried to shed the pounds, you could be at risk of significantly damaging your health. Those who carry too much weight under their BMI can suffer from an array of health complications throughout their lifetime, including the likes of:
    • High blood pressure
    • Stroke 
    • Cancer
    • High cholesterol
    You can also cause yourself internal injury from carrying extra weight, including joint problems such as arthritis, which can become a debilitating lifetime health complaint. 
    • Eye problems
    If you’re suffering from poor vision, headaches or dizziness, it may be down to the fact you need an eye test. This can severely impact your ability to carry out everyday tasks and in rare cases, could be a more severe underlying condition. An optician will be able to get to the source of the issue and give you the best options in the future. In most cases, these symptoms are a result of poor lifestyle choices, or it may even be that you’re either long or short-sighted. In this case, contact lenses,like Precision 1 contacts, can help improve your vision. 
    • Cut down on salt
    Do you tend to include lots of salt as part of your ingredients during cooking and place additional salt on the table to shake onto your food once it has been served? If so, it may be worth considering cutting salt out of your diet once and for all to prevent suffering from high blood pressure and other health complaints. Do be aware that most of the foods you buy already contain large amounts of salt, so it would be wise to read the labels before purchasing if you’re aiming to lower your salt intake.
    • Protect your skin
    If you spend a lot of time in the sun, you must put the relevant strategies in place to protect it against harmful UV rays, or you could be at risk of developing skin cancer later on in life. If possible, aim to only spend a few hours in the sun per day and lather on high-factor sun lotion (with a minimum of SPF 15) which acts as a barrier against UVA and UVB rays. Also, ensure you don’t take any risks by using tanning beds. 

  • How Reddit Took Down Wall Street Using Memes, Sarcasm, and Vulgarity

    Unless you’re still in bug-out mode from Qanon’s collapse theories, you’ve likely heard some stuff about Reddit, Gamestop, and nearly bankrupt hedge funds. In case you haven’t followed the digital revolution, he’s a quick rundown of what happened. For the past few months, r/wallstreetbets users were going in hard on Gamestop’s stock, believing there to be significant upside and noticing that it was being heavily shorted by hedge funds and wall street insiders (a ‘short’ is when you borrow a stock from a broker and sell it immediately at its current price. Then you hope the stock’s price falls such that you can buy the stock back at a lower price and return the shares you borrowed to your broker, but keeping the difference). Things really started to pick up steam at the start of the new year when Gamestock was hovering around $20 per share. Over the past month, users on the subreddit continued to push eachother to go all-in on GME shares (they call it going “YOLO”), even as share prices skyrocketed past $100 with literally no valid fundamentals to support it. Melvin Capitol reportedly closed out of its short positions yesterday, but not before losing billions and almost going bankrupt (users on r/wallstreetbets don’t believe Melvin closed their shorts yet and are continuing to push for higher levels). Melvin lost so much that 2 other hedge funds, Citadel and Point 72, had to swoop in and infuse approximately $3 billion into Melvin Capital Management in order to “shore up its finances.” One of the first users to notice the shorts and who took an early position is u/DeepFuckingValue. He is now up over $45 million on his initial $100,000 investment.
    GME YOLO update — Jan 27 2021 ————————————— guess i need 102 characters in title now from r/wallstreetbets
    It’s estimated that hedge fund managers have lost over $70 billion so far since Gamestop stock initially started taking off.

  • Tampa Bay Man Arrested For Assault On US Capitol

    A Tampa Bay man has just been arrested for breaking into the US Capitol and stealing government property during Wednesday’s riot in Washington DC. 36-year-old Adam Johnson was arrested last night and was booked into the Pinellas County jail at about 9pm, according to the Pinellas County Sheriff’s office. Johnson was seen in multiple images from the DC riot, and even posted several images of himself in the Capitol before his accounts were taken down. Johnson was ultimately identified and reported to the FBI by Allan Mestel, who told Florida’s WFLA News Channel 8 he was an acquaintance of Johnson. “I felt a little disassociated for a minute. It was almost like, it was surreal. I mean it was surreal. I wasn’t surprised, but I was shocked,” Mestel said. “Couldn’t believe it, the fact that I recognize somebody from our hometown, was, I was floored.What do you think about Wednesday’s assault on our Capitol? 

  • America’s First Man-Made Snowtubing Mountain Being Built Near Tampa, FL

    Huge news for Floridians – America’s first man-made snow tubing mountain is about to be built just north of Tampa in the heart of the Sunshine State. Scheduled to open in November of 2020, the new ‘Snowcat Ridge’ mountain will feature artificial snow, over 20 lanes on a 400′ long hill, and a fully automated conveyor belt that will take tubers over 60 feet in the air above all of the surrounding Florida treetops. The massive new facility is currently being constructed in Dade City, just 30 miles north of Tampa: According to their website: “Snowcat Ridge includes a 60-foot-tall, 400-foot-long snow tubing hill, along with a magic carpet lift which will whisk riders and their snow tubes to the top of the hill. Guests will be provided with single, tandem and 6-person family tubes to slide down the snow-covered slope. After a few hours on the snow tubing hill, riders can make snow men or snow castles with REAL snow inside of our snow dome. And, for the very young riders, we’ll have a child-sized version of our snow hill, located inside of our snow dome.” The massive facility will also include a full Alpine Village and a frozen 10,000-square foot snow play dome. What do you think about Florida’s newest attraction? 

  • Charleston Was Just Ranked The #1 Best Small City In America

    Charleston has just been ranked as the #1 small city in America by Condé Nast Traveler’s reader’s choice awards. The rankings considered thousands of small cities across our country and ranked them according to each city’s arts and culture, friendliness, restaurants, shopping, and several other criteria categories. Out of 715,000 total votes Charleston came out on top. According to Condé Nast: Charleston may be a small town, but this city punches well above its weight. When you consider everything it has to offer—history, culture, food, charm—it’s no wonder the so-called Holy City has topped our list of the best small cities in the U.S. for ten years running. While its robust F&B scene, which includes a steady annual circuit of nationally recognized food and culture festivals, continues to be a draw, visitors are rarely prepared for the city’s good looks. Stately homes, cobblestone streets, waterfront views, and an abundance of flowering window boxes only add to its welcoming vibe. Find a seat among its many outdoor terraces for a drink and some fresh oysters (we recommend hitting the Ordinary), and try to resist the urge to up and move here.” You can see the full ranking here.

  • Albany Named #16 On List Of Top 100 Best Places to Live in America

    Albany has just been ranked among 2020’s Top 100 Best Places to Live according to Livability.com, outpacing over 1,000 other cities with populations between 20,000 and 1,000,000 in this data-driven ranking. This year’s 2020 rankings were driven by each American city’s “Opportunity Score,” which consists of several variables centered around the economy, job opportunities and growth. While Livability factored in obvious data points, such as unemployment rates, density of jobs and disposable income, other variables played a part in calculating each city’s opportunity score — like the percentage of households with high-speed broadband. This year’s ranking also factored in two exclusive data points from Emsi that measured the growth of high-paying jobs and overall wage growth. When combined, these points offer a snapshot of the opportunity landscape of each city, and the potential for businesses and residents to thrive and grow. More than 1,000 cities with populations between 20,000 and 1,000,000 were ranked on 40 data points measuring economics, housing, amenities, infrastructure, demographics, social and civic capital, education and health care. The eight scores were weighted based on an exclusive survey conducted for Livability.com by Ipsos Public Affairs, a leading global market research firm. Sources included the best public and private data available from organizations like the U.S. Census Bureau, Emsi and Esri. Albany made it to the #16 spot on the list with the following description: “There’s a reason why Frank Sinatra didn’t sing his famous tune about making it in Albany, NY — because it’s way easier to earn a living here. And a lot of people agree, which is why Albany had a population surge of over 17,000 people between 2010 and 2018. The capital region is particularly attracting immigrants because of a tight-knit network of immigrant families who already live there as well as a variety of quality job opportunities that don’t require college degrees.  Plus, the cost of living in Albany is manageable: Just compare a $170,000 average list price on a home in Albany to a whopping $1,550,000 list price in Manhattan — a much easier pill to swallow when trying to start out a career or put down roots.” The full list of the 2020 Top 100 Best Places to Live is featured on Livability.com, along with each city’s LivScore and some of the specific attractions, activities and amenities that make it a great place to live.

  • 7.8 M Quake Generates Tsunami Warnings and Possible Cascadia Subduction Zone Ripple Effect

    An extremely powerful 7.8 magnitude earthquake just struck near the southern coast of Alaska, triggering emergency tsunami warnings all along the coast. The quake struck at exactly 10:12 pm with an epicenter of 65 miles southeast of Perryville, AK and a depth of 17 miles. Residents of coastal towns and cities fled inland through the night in anticipation of the coming tsunami waves. Some now fear that last night’s massive quake could dislodge the Cascadia subduction zone and trigger an overdue 9+ magnitude quake along Northern California, Oregon, and Washington State.

    Cascadia: The Big One from GenSix Productions on Vimeo.

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WEEK SUMMARY TITLES

  • “Experimental Explosion” Triggers Massive 3.9 Earthquake Along Atlantic Coast

    This afternoon the US Geological Survey reported a 3.9 magnitude earthquake off the Atlantic Coast. The explosion and subsequent quake is currently thought to have been triggered by a US Navy ‘shock test’, similar to what was performed last month when the Navy set off a 40,000 lb explosion in a similar location that also sparked a similar sized quake. Here is the video from the Navy’s explosion last month that caused a similar sized earthquake in the Atlantic:

  • Why Becoming A Family Nurse Practitioner Is A Great Option For Nurses

    With any career, it’s a good idea to know what your options are as you become more experienced and qualified in your role. No matter how much you love your job, it’s completely reasonable to feel the need to progress, but it’s sometimes difficult to know what progression will look like. For nurses, there can be a fear that working towards promotion would mean a role with less interaction with patients. When that’s the part of the job you love the most, it seems counter-intuitive to take on a role that would take you away from it. Becoming a nurse practitioner means that you take on more responsibility while still retaining your close working relationship with patients.

    What is a family nurse practitioner?

    A nurse practitioner is a registered nurse who has studied at the postgraduate level, either masters or doctorate, to hone their skills in a particular branch of medicine.  A family nurse practitioner has chosen to study family medicine. Family nurse practitioners work with people of all ages in the role of a primary care provider. They will carry out consultations with patients when they become ill or are injured, order tests, diagnose illnesses, and prescribe medications and treatments.  Originally, all nurse practitioners worked under the supervision of a physician. However, there is now a move towards nurse practitioners being allowed more autonomy. The level of autonomy depends on the state in which the nurse practitioner is working. A lot of family nurse practitioners work in areas of the community that are underserved by other healthcare organizations. A huge part of their role is in the education of their patients on disease prevention and living a healthy lifestyle, and they will often work with the same people over the course of their lives, so it’s a role that comes with great opportunity to create a personal connection.

    What do people like about the job?

    There are a lot of things that people love about being a nurse practitioner. Here are just some of them:
    • Job security. Since 2007, the number of nurse practitioners employed in the US has grown by 125%, from 120,000 to 270,000. This number is expected to climb by another 45% between 2019 and 2029, which means that qualified nurse practitioners should never have trouble finding work. The reason for this expected increase is due to the increase in demand for healthcare providers in general, the population is aging, and there is a higher prevalence of chronic conditions such as diabetes and obesity.
    • Job satisfaction. Nurse practitioners are generally satisfied in their roles because they have authority over treatment decisions and are allowed to work with autonomy. This makes them feel as though they are really making a difference in the lives of their patients. In fact, the role of nurse practitioner was voted number 7 in a list of best jobs.
    • Making a difference in rural communities. There are a lot of areas of the country where people just can’t access the healthcare that they need because they are too far away from cities with larger healthcare organizations. Nurse practitioners often work in these communities, meaning that people are able to access healthcare who might not have been able to otherwise. 
    • Flexibility. As a nurse practitioner, there is a huge amount of scope around where you work and what you actually do. Family nurse practitioners can work in small rural health clinics, but they can also work in hospitals, prisons, universities, and corporate environments. This means that as a nurse practitioner, you have the opportunity to tailor your career so that it really suits you.

    Salary

    Family nurse practitioner salaries will vary depending on things like your level of qualification, how much experience you have, which branch of medicine you work in, and the area of the country you are working in. The salaries for nurse practitioners are higher than those for registered nurses to reflect the extra level of qualification and experience. The median salary for family nurse practitioners is $111,290, with the lowest-paid 10% of family nurse practitioners earning $95,968 or lower and the highest-paid 10% earning $129,648 or higher. By comparison, the average salary for registered nurses is $80,800, with the lowest-paid 10% earning $58,070 or less and the highest-paid earning $103,540 or more.

    How do you become a family nurse practitioner?

    To become a family nurse practitioner, you must first be a registered nurse. It’s possible to become a registered nurse by gaining either an ADN (advanced degree in nursing) or a BSN (bachelor of science in nursing). However, the profession is moving towards the BSN qualification, and for any postgraduate training, holding a BSN will generally be a prerequisite, so if you have an ADN, you will probably need to do an ADN to BSN conversion course. Registered nurses can become family nurse practitioners by undertaking postgraduate training at either the masters or doctorate level with a focus on family medicine. At the masters level, the qualification is commonly referred to as an MSN FNP (master of science in nursing, family nurse practitioner).  It’s possible to obtain your MSN FNP online, which is a great option for people who have work and family commitments and would struggle to attend a brick-and-mortar university.  Once you have your MSN, you will need to apply to the state for licensure as a family nurse practitioner. Each state has its own set of requirements, but generally, you will need to have a certain number of supervised clinical hours, as well as your postgraduate qualification. You may also need to take an exam.

    A growing role

    There is a shift in healthcare towards nurse practitioners as primary care providers, as this will not only help to alleviate the strain on physicians but it actually improves care quality. This means that the scope of the nurse practitioner is only likely to grow over the next few years and that it’s a profession with a lot of room for personal development and career satisfaction.

  • Helpful Tips To Build Your Small Business Social Media

    The benefits of social media are more for small businesses than they are for big brands. That’s because smaller businesses and startups don’t have a ton of marketing budget the way big brands do. From tracking user engagement, connecting with audiences to sharing relevant content; small businesses can use social media in myriad ways. In this post, we look at ways in which a small business can utilize platforms like Facebook, LinkedIn, and Twitter. Choose the Right Networks Not all social media platforms may be right for you. Picking the right platforms will depend on the goals you share, your audience type, etc. Below is a small guide to help you with that:  LinkedIn – This platform is good for both B2C and B2B businesses for finding leads, engaging with audiences, and building trust. Facebook – With over 2 billion active user base, Facebook is good for lead generation. Twitter – This is a good platform for audiences under 50 who want constant updates, announcements, news, and time-sensitive information. Pinterest – Any business such as fashion, restaurant, photography would benefit from the visual appeal of Pinterest. Set a Goal You can do a ton of things with a social media presence, such as:
    • Improve customer engagement
    • Generate leads
    • Better customer service
    • Drive sales
    • Improve web traffic
    • Gain customer feedback
    But, for you to achieve any of these, you must have a clear direction and a sense of goal. When you have a clear goal, you can create a strategy for it. For instance, the approach for improving sales would be different from improving customer engagement. Come up with a Strategy Once you have a goal, you must create a plan to get there. Ideally, you should divide the responsibility among team members so everyone knows what they’re supposed to do.  After that, it’s good to contemplate on a few important things regarding your content marketing strategy, such as:
    • Finding who your audience is
    • Deciding on subjects and topics your the readers might like
    • Collecting the content you have created and the ones still in need of creation
    • The frequency at which to publish the content
    • Platforms on which to publish the content
    Know Your Audience While Setting Goals and Creating Content The key to driving engagement on social media is to understand your audience. What are their interests and needs? What kind of content could they benefit from? When you know these things, you can create the type of content that engages them. For example, a coffee shop would ideally churn-out content around types of coffee drinks, brewing techniques, picking the right type of bean, etc.  To best understand your audience, it’s good to know their:
    • Age
    • Gender
    • Location
    • Behaviors
    • Challenges
    • Pain points
    • Incomes
    • Needs
    • Preferences
    Also, no matter the type of audience you’re writing for, make sure to always create high-quality and relevant content. Also, do supply relevant videos, images, and other visual content whenever possible to aid better understanding. Pick the Right Tools To Automate/Automate Posts Using social media requires a lot of time, effort, and perseverance. That’s why it’s important to have all the right tools so you can automate the majority chunk of your work. You could use those tools to schedule and automatically publish posts throughout the month. To that end, you should use tools like: Not only can you schedule batches of your posts, but you can also monitor your performance, track metrics, and reply to messages. Actively Engage Your Audience in Relevant Ways Just posting quality content on social media is not enough. You must also figure out ways to establish a sense of connection and ensure engagement. To gain your audience’s trust, you must engage with them. Here’s how you can go about it:
    • Share relevant posts and blogs
    • Leave questions and answers
    • Reply to comments
    • initiate conversations and partake in them actively
    • Always show appreciation for your followers and customers
    • Repost user-generated content
    • Always address criticism and complaints
    Maintain a Constant Presence Many brands wonder how frequently they should publish on social media. Truth be told, there is no magic number to that. It all boils down to what works best for your brand/company. But, as a thumb rule, it’s good to post once a day (ideally) on Facebook and LinkedIn. For Twitter, you can post as quickly as possible. If you talk about Pinterest, sharing as many as 11 pins/day is considered ideal. But, again – you need to think realistically about the frequency to stick with. What’s important is that once you have figured out that frequency, you must stick with it. Watch the Right Metrics to Track Progress When you monitor and track your progress on social media by keeping a close eye on the metrics, you can figure out what’s working for you and what’s not.  For example, if certain types of posts are performing better in terms of engagement, number of likes, and share, you might want to focus on that particular tone or pool of topics. If visual content is getting the conversation going, then you may want to include more visual content in your posts. By defining the right metrics, you can measure your success against them. You can also spot all the shortcomings and work on improving them.

    Bottom Line

    Hopefully, you can implement these tips for your next social media campaign and drive amazing results.  

  • How to Improve Your Health and Wellbeing

    Do you have the ambition to maintain your health and wellbeing in the New Year? If so, you’ve come to the right place. This guide will give you some useful tips on what you can do to improve your body and mind. There are many obvious factors that you may already be aware of what you need to do to improve your health. However, there are some that you may never have considered and would be worth knowing about to keep yourself well: Check out this list of top tips you can take on board to improve your health and wellbeing: 
    • Give up smoking
    If you’re a chain smoker, it would be in your best interests to quit as soon as possible. Smoking is one of the main causes of coronary heart disease; however, just 12 months after quitting, you can slash your risk of developing the illness by 50%. Some of the other severe illnesses you could face as a result of smoking include lung, throat, heart, and mouth cancer, as well as long-term health complications including emphysema and chronic obstructive pulmonary disease (COPD). It can be difficult to quit, but you may find it useful to find out how others kicked the habit.
    • Lose weight 
    If you believe you’re overweight and haven’t yet tried to shed the pounds, you could be at risk of significantly damaging your health. Those who carry too much weight under their BMI can suffer from an array of health complications throughout their lifetime, including the likes of:
    • High blood pressure
    • Stroke 
    • Cancer
    • High cholesterol
    You can also cause yourself internal injury from carrying extra weight, including joint problems such as arthritis, which can become a debilitating lifetime health complaint. 
    • Eye problems
    If you’re suffering from poor vision, headaches or dizziness, it may be down to the fact you need an eye test. This can severely impact your ability to carry out everyday tasks and in rare cases, could be a more severe underlying condition. An optician will be able to get to the source of the issue and give you the best options in the future. In most cases, these symptoms are a result of poor lifestyle choices, or it may even be that you’re either long or short-sighted. In this case, contact lenses,like Precision 1 contacts, can help improve your vision. 
    • Cut down on salt
    Do you tend to include lots of salt as part of your ingredients during cooking and place additional salt on the table to shake onto your food once it has been served? If so, it may be worth considering cutting salt out of your diet once and for all to prevent suffering from high blood pressure and other health complaints. Do be aware that most of the foods you buy already contain large amounts of salt, so it would be wise to read the labels before purchasing if you’re aiming to lower your salt intake.
    • Protect your skin
    If you spend a lot of time in the sun, you must put the relevant strategies in place to protect it against harmful UV rays, or you could be at risk of developing skin cancer later on in life. If possible, aim to only spend a few hours in the sun per day and lather on high-factor sun lotion (with a minimum of SPF 15) which acts as a barrier against UVA and UVB rays. Also, ensure you don’t take any risks by using tanning beds. 

  • “Experimental Explosion” Triggers Massive 3.9 Earthquake Along Atlantic Coast

    This afternoon the US Geological Survey reported a 3.9 magnitude earthquake off the Atlantic Coast. The explosion and subsequent quake is currently thought to have been triggered by a US Navy ‘shock test’, similar to what was performed last month when the Navy set off a 40,000 lb explosion in a similar location that also sparked a similar sized quake. Here is the video from the Navy’s explosion last month that caused a similar sized earthquake in the Atlantic:

  • Why Becoming A Family Nurse Practitioner Is A Great Option For Nurses

    With any career, it’s a good idea to know what your options are as you become more experienced and qualified in your role. No matter how much you love your job, it’s completely reasonable to feel the need to progress, but it’s sometimes difficult to know what progression will look like. For nurses, there can be a fear that working towards promotion would mean a role with less interaction with patients. When that’s the part of the job you love the most, it seems counter-intuitive to take on a role that would take you away from it. Becoming a nurse practitioner means that you take on more responsibility while still retaining your close working relationship with patients.

    What is a family nurse practitioner?

    A nurse practitioner is a registered nurse who has studied at the postgraduate level, either masters or doctorate, to hone their skills in a particular branch of medicine.  A family nurse practitioner has chosen to study family medicine. Family nurse practitioners work with people of all ages in the role of a primary care provider. They will carry out consultations with patients when they become ill or are injured, order tests, diagnose illnesses, and prescribe medications and treatments.  Originally, all nurse practitioners worked under the supervision of a physician. However, there is now a move towards nurse practitioners being allowed more autonomy. The level of autonomy depends on the state in which the nurse practitioner is working. A lot of family nurse practitioners work in areas of the community that are underserved by other healthcare organizations. A huge part of their role is in the education of their patients on disease prevention and living a healthy lifestyle, and they will often work with the same people over the course of their lives, so it’s a role that comes with great opportunity to create a personal connection.

    What do people like about the job?

    There are a lot of things that people love about being a nurse practitioner. Here are just some of them:
    • Job security. Since 2007, the number of nurse practitioners employed in the US has grown by 125%, from 120,000 to 270,000. This number is expected to climb by another 45% between 2019 and 2029, which means that qualified nurse practitioners should never have trouble finding work. The reason for this expected increase is due to the increase in demand for healthcare providers in general, the population is aging, and there is a higher prevalence of chronic conditions such as diabetes and obesity.
    • Job satisfaction. Nurse practitioners are generally satisfied in their roles because they have authority over treatment decisions and are allowed to work with autonomy. This makes them feel as though they are really making a difference in the lives of their patients. In fact, the role of nurse practitioner was voted number 7 in a list of best jobs.
    • Making a difference in rural communities. There are a lot of areas of the country where people just can’t access the healthcare that they need because they are too far away from cities with larger healthcare organizations. Nurse practitioners often work in these communities, meaning that people are able to access healthcare who might not have been able to otherwise. 
    • Flexibility. As a nurse practitioner, there is a huge amount of scope around where you work and what you actually do. Family nurse practitioners can work in small rural health clinics, but they can also work in hospitals, prisons, universities, and corporate environments. This means that as a nurse practitioner, you have the opportunity to tailor your career so that it really suits you.

    Salary

    Family nurse practitioner salaries will vary depending on things like your level of qualification, how much experience you have, which branch of medicine you work in, and the area of the country you are working in. The salaries for nurse practitioners are higher than those for registered nurses to reflect the extra level of qualification and experience. The median salary for family nurse practitioners is $111,290, with the lowest-paid 10% of family nurse practitioners earning $95,968 or lower and the highest-paid 10% earning $129,648 or higher. By comparison, the average salary for registered nurses is $80,800, with the lowest-paid 10% earning $58,070 or less and the highest-paid earning $103,540 or more.

    How do you become a family nurse practitioner?

    To become a family nurse practitioner, you must first be a registered nurse. It’s possible to become a registered nurse by gaining either an ADN (advanced degree in nursing) or a BSN (bachelor of science in nursing). However, the profession is moving towards the BSN qualification, and for any postgraduate training, holding a BSN will generally be a prerequisite, so if you have an ADN, you will probably need to do an ADN to BSN conversion course. Registered nurses can become family nurse practitioners by undertaking postgraduate training at either the masters or doctorate level with a focus on family medicine. At the masters level, the qualification is commonly referred to as an MSN FNP (master of science in nursing, family nurse practitioner).  It’s possible to obtain your MSN FNP online, which is a great option for people who have work and family commitments and would struggle to attend a brick-and-mortar university.  Once you have your MSN, you will need to apply to the state for licensure as a family nurse practitioner. Each state has its own set of requirements, but generally, you will need to have a certain number of supervised clinical hours, as well as your postgraduate qualification. You may also need to take an exam.

    A growing role

    There is a shift in healthcare towards nurse practitioners as primary care providers, as this will not only help to alleviate the strain on physicians but it actually improves care quality. This means that the scope of the nurse practitioner is only likely to grow over the next few years and that it’s a profession with a lot of room for personal development and career satisfaction.

  • Helpful Tips To Build Your Small Business Social Media

    The benefits of social media are more for small businesses than they are for big brands. That’s because smaller businesses and startups don’t have a ton of marketing budget the way big brands do. From tracking user engagement, connecting with audiences to sharing relevant content; small businesses can use social media in myriad ways. In this post, we look at ways in which a small business can utilize platforms like Facebook, LinkedIn, and Twitter. Choose the Right Networks Not all social media platforms may be right for you. Picking the right platforms will depend on the goals you share, your audience type, etc. Below is a small guide to help you with that:  LinkedIn – This platform is good for both B2C and B2B businesses for finding leads, engaging with audiences, and building trust. Facebook – With over 2 billion active user base, Facebook is good for lead generation. Twitter – This is a good platform for audiences under 50 who want constant updates, announcements, news, and time-sensitive information. Pinterest – Any business such as fashion, restaurant, photography would benefit from the visual appeal of Pinterest. Set a Goal You can do a ton of things with a social media presence, such as:
    • Improve customer engagement
    • Generate leads
    • Better customer service
    • Drive sales
    • Improve web traffic
    • Gain customer feedback
    But, for you to achieve any of these, you must have a clear direction and a sense of goal. When you have a clear goal, you can create a strategy for it. For instance, the approach for improving sales would be different from improving customer engagement. Come up with a Strategy Once you have a goal, you must create a plan to get there. Ideally, you should divide the responsibility among team members so everyone knows what they’re supposed to do.  After that, it’s good to contemplate on a few important things regarding your content marketing strategy, such as:
    • Finding who your audience is
    • Deciding on subjects and topics your the readers might like
    • Collecting the content you have created and the ones still in need of creation
    • The frequency at which to publish the content
    • Platforms on which to publish the content
    Know Your Audience While Setting Goals and Creating Content The key to driving engagement on social media is to understand your audience. What are their interests and needs? What kind of content could they benefit from? When you know these things, you can create the type of content that engages them. For example, a coffee shop would ideally churn-out content around types of coffee drinks, brewing techniques, picking the right type of bean, etc.  To best understand your audience, it’s good to know their:
    • Age
    • Gender
    • Location
    • Behaviors
    • Challenges
    • Pain points
    • Incomes
    • Needs
    • Preferences
    Also, no matter the type of audience you’re writing for, make sure to always create high-quality and relevant content. Also, do supply relevant videos, images, and other visual content whenever possible to aid better understanding. Pick the Right Tools To Automate/Automate Posts Using social media requires a lot of time, effort, and perseverance. That’s why it’s important to have all the right tools so you can automate the majority chunk of your work. You could use those tools to schedule and automatically publish posts throughout the month. To that end, you should use tools like: Not only can you schedule batches of your posts, but you can also monitor your performance, track metrics, and reply to messages. Actively Engage Your Audience in Relevant Ways Just posting quality content on social media is not enough. You must also figure out ways to establish a sense of connection and ensure engagement. To gain your audience’s trust, you must engage with them. Here’s how you can go about it:
    • Share relevant posts and blogs
    • Leave questions and answers
    • Reply to comments
    • initiate conversations and partake in them actively
    • Always show appreciation for your followers and customers
    • Repost user-generated content
    • Always address criticism and complaints
    Maintain a Constant Presence Many brands wonder how frequently they should publish on social media. Truth be told, there is no magic number to that. It all boils down to what works best for your brand/company. But, as a thumb rule, it’s good to post once a day (ideally) on Facebook and LinkedIn. For Twitter, you can post as quickly as possible. If you talk about Pinterest, sharing as many as 11 pins/day is considered ideal. But, again – you need to think realistically about the frequency to stick with. What’s important is that once you have figured out that frequency, you must stick with it. Watch the Right Metrics to Track Progress When you monitor and track your progress on social media by keeping a close eye on the metrics, you can figure out what’s working for you and what’s not.  For example, if certain types of posts are performing better in terms of engagement, number of likes, and share, you might want to focus on that particular tone or pool of topics. If visual content is getting the conversation going, then you may want to include more visual content in your posts. By defining the right metrics, you can measure your success against them. You can also spot all the shortcomings and work on improving them.

    Bottom Line

    Hopefully, you can implement these tips for your next social media campaign and drive amazing results.  

  • How to Improve Your Health and Wellbeing

    Do you have the ambition to maintain your health and wellbeing in the New Year? If so, you’ve come to the right place. This guide will give you some useful tips on what you can do to improve your body and mind. There are many obvious factors that you may already be aware of what you need to do to improve your health. However, there are some that you may never have considered and would be worth knowing about to keep yourself well: Check out this list of top tips you can take on board to improve your health and wellbeing: 
    • Give up smoking
    If you’re a chain smoker, it would be in your best interests to quit as soon as possible. Smoking is one of the main causes of coronary heart disease; however, just 12 months after quitting, you can slash your risk of developing the illness by 50%. Some of the other severe illnesses you could face as a result of smoking include lung, throat, heart, and mouth cancer, as well as long-term health complications including emphysema and chronic obstructive pulmonary disease (COPD). It can be difficult to quit, but you may find it useful to find out how others kicked the habit.
    • Lose weight 
    If you believe you’re overweight and haven’t yet tried to shed the pounds, you could be at risk of significantly damaging your health. Those who carry too much weight under their BMI can suffer from an array of health complications throughout their lifetime, including the likes of:
    • High blood pressure
    • Stroke 
    • Cancer
    • High cholesterol
    You can also cause yourself internal injury from carrying extra weight, including joint problems such as arthritis, which can become a debilitating lifetime health complaint. 
    • Eye problems
    If you’re suffering from poor vision, headaches or dizziness, it may be down to the fact you need an eye test. This can severely impact your ability to carry out everyday tasks and in rare cases, could be a more severe underlying condition. An optician will be able to get to the source of the issue and give you the best options in the future. In most cases, these symptoms are a result of poor lifestyle choices, or it may even be that you’re either long or short-sighted. In this case, contact lenses,like Precision 1 contacts, can help improve your vision. 
    • Cut down on salt
    Do you tend to include lots of salt as part of your ingredients during cooking and place additional salt on the table to shake onto your food once it has been served? If so, it may be worth considering cutting salt out of your diet once and for all to prevent suffering from high blood pressure and other health complaints. Do be aware that most of the foods you buy already contain large amounts of salt, so it would be wise to read the labels before purchasing if you’re aiming to lower your salt intake.
    • Protect your skin
    If you spend a lot of time in the sun, you must put the relevant strategies in place to protect it against harmful UV rays, or you could be at risk of developing skin cancer later on in life. If possible, aim to only spend a few hours in the sun per day and lather on high-factor sun lotion (with a minimum of SPF 15) which acts as a barrier against UVA and UVB rays. Also, ensure you don’t take any risks by using tanning beds. 

  • “Experimental Explosion” Triggers Massive 3.9 Earthquake Along Atlantic Coast

    This afternoon the US Geological Survey reported a 3.9 magnitude earthquake off the Atlantic Coast. The explosion and subsequent quake is currently thought to have been triggered by a US Navy ‘shock test’, similar to what was performed last month when the Navy set off a 40,000 lb explosion in a similar location that also sparked a similar sized quake. Here is the video from the Navy’s explosion last month that caused a similar sized earthquake in the Atlantic:

  • Why Becoming A Family Nurse Practitioner Is A Great Option For Nurses

    With any career, it’s a good idea to know what your options are as you become more experienced and qualified in your role. No matter how much you love your job, it’s completely reasonable to feel the need to progress, but it’s sometimes difficult to know what progression will look like. For nurses, there can be a fear that working towards promotion would mean a role with less interaction with patients. When that’s the part of the job you love the most, it seems counter-intuitive to take on a role that would take you away from it. Becoming a nurse practitioner means that you take on more responsibility while still retaining your close working relationship with patients.

    What is a family nurse practitioner?

    A nurse practitioner is a registered nurse who has studied at the postgraduate level, either masters or doctorate, to hone their skills in a particular branch of medicine.  A family nurse practitioner has chosen to study family medicine. Family nurse practitioners work with people of all ages in the role of a primary care provider. They will carry out consultations with patients when they become ill or are injured, order tests, diagnose illnesses, and prescribe medications and treatments.  Originally, all nurse practitioners worked under the supervision of a physician. However, there is now a move towards nurse practitioners being allowed more autonomy. The level of autonomy depends on the state in which the nurse practitioner is working. A lot of family nurse practitioners work in areas of the community that are underserved by other healthcare organizations. A huge part of their role is in the education of their patients on disease prevention and living a healthy lifestyle, and they will often work with the same people over the course of their lives, so it’s a role that comes with great opportunity to create a personal connection.

    What do people like about the job?

    There are a lot of things that people love about being a nurse practitioner. Here are just some of them:
    • Job security. Since 2007, the number of nurse practitioners employed in the US has grown by 125%, from 120,000 to 270,000. This number is expected to climb by another 45% between 2019 and 2029, which means that qualified nurse practitioners should never have trouble finding work. The reason for this expected increase is due to the increase in demand for healthcare providers in general, the population is aging, and there is a higher prevalence of chronic conditions such as diabetes and obesity.
    • Job satisfaction. Nurse practitioners are generally satisfied in their roles because they have authority over treatment decisions and are allowed to work with autonomy. This makes them feel as though they are really making a difference in the lives of their patients. In fact, the role of nurse practitioner was voted number 7 in a list of best jobs.
    • Making a difference in rural communities. There are a lot of areas of the country where people just can’t access the healthcare that they need because they are too far away from cities with larger healthcare organizations. Nurse practitioners often work in these communities, meaning that people are able to access healthcare who might not have been able to otherwise. 
    • Flexibility. As a nurse practitioner, there is a huge amount of scope around where you work and what you actually do. Family nurse practitioners can work in small rural health clinics, but they can also work in hospitals, prisons, universities, and corporate environments. This means that as a nurse practitioner, you have the opportunity to tailor your career so that it really suits you.

    Salary

    Family nurse practitioner salaries will vary depending on things like your level of qualification, how much experience you have, which branch of medicine you work in, and the area of the country you are working in. The salaries for nurse practitioners are higher than those for registered nurses to reflect the extra level of qualification and experience. The median salary for family nurse practitioners is $111,290, with the lowest-paid 10% of family nurse practitioners earning $95,968 or lower and the highest-paid 10% earning $129,648 or higher. By comparison, the average salary for registered nurses is $80,800, with the lowest-paid 10% earning $58,070 or less and the highest-paid earning $103,540 or more.

    How do you become a family nurse practitioner?

    To become a family nurse practitioner, you must first be a registered nurse. It’s possible to become a registered nurse by gaining either an ADN (advanced degree in nursing) or a BSN (bachelor of science in nursing). However, the profession is moving towards the BSN qualification, and for any postgraduate training, holding a BSN will generally be a prerequisite, so if you have an ADN, you will probably need to do an ADN to BSN conversion course. Registered nurses can become family nurse practitioners by undertaking postgraduate training at either the masters or doctorate level with a focus on family medicine. At the masters level, the qualification is commonly referred to as an MSN FNP (master of science in nursing, family nurse practitioner).  It’s possible to obtain your MSN FNP online, which is a great option for people who have work and family commitments and would struggle to attend a brick-and-mortar university.  Once you have your MSN, you will need to apply to the state for licensure as a family nurse practitioner. Each state has its own set of requirements, but generally, you will need to have a certain number of supervised clinical hours, as well as your postgraduate qualification. You may also need to take an exam.

    A growing role

    There is a shift in healthcare towards nurse practitioners as primary care providers, as this will not only help to alleviate the strain on physicians but it actually improves care quality. This means that the scope of the nurse practitioner is only likely to grow over the next few years and that it’s a profession with a lot of room for personal development and career satisfaction.

  • Helpful Tips To Build Your Small Business Social Media

    The benefits of social media are more for small businesses than they are for big brands. That’s because smaller businesses and startups don’t have a ton of marketing budget the way big brands do. From tracking user engagement, connecting with audiences to sharing relevant content; small businesses can use social media in myriad ways. In this post, we look at ways in which a small business can utilize platforms like Facebook, LinkedIn, and Twitter. Choose the Right Networks Not all social media platforms may be right for you. Picking the right platforms will depend on the goals you share, your audience type, etc. Below is a small guide to help you with that:  LinkedIn – This platform is good for both B2C and B2B businesses for finding leads, engaging with audiences, and building trust. Facebook – With over 2 billion active user base, Facebook is good for lead generation. Twitter – This is a good platform for audiences under 50 who want constant updates, announcements, news, and time-sensitive information. Pinterest – Any business such as fashion, restaurant, photography would benefit from the visual appeal of Pinterest. Set a Goal You can do a ton of things with a social media presence, such as:
    • Improve customer engagement
    • Generate leads
    • Better customer service
    • Drive sales
    • Improve web traffic
    • Gain customer feedback
    But, for you to achieve any of these, you must have a clear direction and a sense of goal. When you have a clear goal, you can create a strategy for it. For instance, the approach for improving sales would be different from improving customer engagement. Come up with a Strategy Once you have a goal, you must create a plan to get there. Ideally, you should divide the responsibility among team members so everyone knows what they’re supposed to do.  After that, it’s good to contemplate on a few important things regarding your content marketing strategy, such as:
    • Finding who your audience is
    • Deciding on subjects and topics your the readers might like
    • Collecting the content you have created and the ones still in need of creation
    • The frequency at which to publish the content
    • Platforms on which to publish the content
    Know Your Audience While Setting Goals and Creating Content The key to driving engagement on social media is to understand your audience. What are their interests and needs? What kind of content could they benefit from? When you know these things, you can create the type of content that engages them. For example, a coffee shop would ideally churn-out content around types of coffee drinks, brewing techniques, picking the right type of bean, etc.  To best understand your audience, it’s good to know their:
    • Age
    • Gender
    • Location
    • Behaviors
    • Challenges
    • Pain points
    • Incomes
    • Needs
    • Preferences
    Also, no matter the type of audience you’re writing for, make sure to always create high-quality and relevant content. Also, do supply relevant videos, images, and other visual content whenever possible to aid better understanding. Pick the Right Tools To Automate/Automate Posts Using social media requires a lot of time, effort, and perseverance. That’s why it’s important to have all the right tools so you can automate the majority chunk of your work. You could use those tools to schedule and automatically publish posts throughout the month. To that end, you should use tools like: Not only can you schedule batches of your posts, but you can also monitor your performance, track metrics, and reply to messages. Actively Engage Your Audience in Relevant Ways Just posting quality content on social media is not enough. You must also figure out ways to establish a sense of connection and ensure engagement. To gain your audience’s trust, you must engage with them. Here’s how you can go about it:
    • Share relevant posts and blogs
    • Leave questions and answers
    • Reply to comments
    • initiate conversations and partake in them actively
    • Always show appreciation for your followers and customers
    • Repost user-generated content
    • Always address criticism and complaints
    Maintain a Constant Presence Many brands wonder how frequently they should publish on social media. Truth be told, there is no magic number to that. It all boils down to what works best for your brand/company. But, as a thumb rule, it’s good to post once a day (ideally) on Facebook and LinkedIn. For Twitter, you can post as quickly as possible. If you talk about Pinterest, sharing as many as 11 pins/day is considered ideal. But, again – you need to think realistically about the frequency to stick with. What’s important is that once you have figured out that frequency, you must stick with it. Watch the Right Metrics to Track Progress When you monitor and track your progress on social media by keeping a close eye on the metrics, you can figure out what’s working for you and what’s not.  For example, if certain types of posts are performing better in terms of engagement, number of likes, and share, you might want to focus on that particular tone or pool of topics. If visual content is getting the conversation going, then you may want to include more visual content in your posts. By defining the right metrics, you can measure your success against them. You can also spot all the shortcomings and work on improving them.

    Bottom Line

    Hopefully, you can implement these tips for your next social media campaign and drive amazing results.  

  • “Experimental Explosion” Triggers Massive 3.9 Earthquake Along Atlantic Coast

    This afternoon the US Geological Survey reported a 3.9 magnitude earthquake off the Atlantic Coast. The explosion and subsequent quake is currently thought to have been triggered by a US Navy ‘shock test’, similar to what was performed last month when the Navy set off a 40,000 lb explosion in a similar location that also sparked a similar sized quake. Here is the video from the Navy’s explosion last month that caused a similar sized earthquake in the Atlantic:

  • Why Becoming A Family Nurse Practitioner Is A Great Option For Nurses

    With any career, it’s a good idea to know what your options are as you become more experienced and qualified in your role. No matter how much you love your job, it’s completely reasonable to feel the need to progress, but it’s sometimes difficult to know what progression will look like. For nurses, there can be a fear that working towards promotion would mean a role with less interaction with patients. When that’s the part of the job you love the most, it seems counter-intuitive to take on a role that would take you away from it. Becoming a nurse practitioner means that you take on more responsibility while still retaining your close working relationship with patients.

    What is a family nurse practitioner?

    A nurse practitioner is a registered nurse who has studied at the postgraduate level, either masters or doctorate, to hone their skills in a particular branch of medicine.  A family nurse practitioner has chosen to study family medicine. Family nurse practitioners work with people of all ages in the role of a primary care provider. They will carry out consultations with patients when they become ill or are injured, order tests, diagnose illnesses, and prescribe medications and treatments.  Originally, all nurse practitioners worked under the supervision of a physician. However, there is now a move towards nurse practitioners being allowed more autonomy. The level of autonomy depends on the state in which the nurse practitioner is working. A lot of family nurse practitioners work in areas of the community that are underserved by other healthcare organizations. A huge part of their role is in the education of their patients on disease prevention and living a healthy lifestyle, and they will often work with the same people over the course of their lives, so it’s a role that comes with great opportunity to create a personal connection.

    What do people like about the job?

    There are a lot of things that people love about being a nurse practitioner. Here are just some of them:
    • Job security. Since 2007, the number of nurse practitioners employed in the US has grown by 125%, from 120,000 to 270,000. This number is expected to climb by another 45% between 2019 and 2029, which means that qualified nurse practitioners should never have trouble finding work. The reason for this expected increase is due to the increase in demand for healthcare providers in general, the population is aging, and there is a higher prevalence of chronic conditions such as diabetes and obesity.
    • Job satisfaction. Nurse practitioners are generally satisfied in their roles because they have authority over treatment decisions and are allowed to work with autonomy. This makes them feel as though they are really making a difference in the lives of their patients. In fact, the role of nurse practitioner was voted number 7 in a list of best jobs.
    • Making a difference in rural communities. There are a lot of areas of the country where people just can’t access the healthcare that they need because they are too far away from cities with larger healthcare organizations. Nurse practitioners often work in these communities, meaning that people are able to access healthcare who might not have been able to otherwise. 
    • Flexibility. As a nurse practitioner, there is a huge amount of scope around where you work and what you actually do. Family nurse practitioners can work in small rural health clinics, but they can also work in hospitals, prisons, universities, and corporate environments. This means that as a nurse practitioner, you have the opportunity to tailor your career so that it really suits you.

    Salary

    Family nurse practitioner salaries will vary depending on things like your level of qualification, how much experience you have, which branch of medicine you work in, and the area of the country you are working in. The salaries for nurse practitioners are higher than those for registered nurses to reflect the extra level of qualification and experience. The median salary for family nurse practitioners is $111,290, with the lowest-paid 10% of family nurse practitioners earning $95,968 or lower and the highest-paid 10% earning $129,648 or higher. By comparison, the average salary for registered nurses is $80,800, with the lowest-paid 10% earning $58,070 or less and the highest-paid earning $103,540 or more.

    How do you become a family nurse practitioner?

    To become a family nurse practitioner, you must first be a registered nurse. It’s possible to become a registered nurse by gaining either an ADN (advanced degree in nursing) or a BSN (bachelor of science in nursing). However, the profession is moving towards the BSN qualification, and for any postgraduate training, holding a BSN will generally be a prerequisite, so if you have an ADN, you will probably need to do an ADN to BSN conversion course. Registered nurses can become family nurse practitioners by undertaking postgraduate training at either the masters or doctorate level with a focus on family medicine. At the masters level, the qualification is commonly referred to as an MSN FNP (master of science in nursing, family nurse practitioner).  It’s possible to obtain your MSN FNP online, which is a great option for people who have work and family commitments and would struggle to attend a brick-and-mortar university.  Once you have your MSN, you will need to apply to the state for licensure as a family nurse practitioner. Each state has its own set of requirements, but generally, you will need to have a certain number of supervised clinical hours, as well as your postgraduate qualification. You may also need to take an exam.

    A growing role

    There is a shift in healthcare towards nurse practitioners as primary care providers, as this will not only help to alleviate the strain on physicians but it actually improves care quality. This means that the scope of the nurse practitioner is only likely to grow over the next few years and that it’s a profession with a lot of room for personal development and career satisfaction.

  • Helpful Tips To Build Your Small Business Social Media

    The benefits of social media are more for small businesses than they are for big brands. That’s because smaller businesses and startups don’t have a ton of marketing budget the way big brands do. From tracking user engagement, connecting with audiences to sharing relevant content; small businesses can use social media in myriad ways. In this post, we look at ways in which a small business can utilize platforms like Facebook, LinkedIn, and Twitter. Choose the Right Networks Not all social media platforms may be right for you. Picking the right platforms will depend on the goals you share, your audience type, etc. Below is a small guide to help you with that:  LinkedIn – This platform is good for both B2C and B2B businesses for finding leads, engaging with audiences, and building trust. Facebook – With over 2 billion active user base, Facebook is good for lead generation. Twitter – This is a good platform for audiences under 50 who want constant updates, announcements, news, and time-sensitive information. Pinterest – Any business such as fashion, restaurant, photography would benefit from the visual appeal of Pinterest. Set a Goal You can do a ton of things with a social media presence, such as:
    • Improve customer engagement
    • Generate leads
    • Better customer service
    • Drive sales
    • Improve web traffic
    • Gain customer feedback
    But, for you to achieve any of these, you must have a clear direction and a sense of goal. When you have a clear goal, you can create a strategy for it. For instance, the approach for improving sales would be different from improving customer engagement. Come up with a Strategy Once you have a goal, you must create a plan to get there. Ideally, you should divide the responsibility among team members so everyone knows what they’re supposed to do.  After that, it’s good to contemplate on a few important things regarding your content marketing strategy, such as:
    • Finding who your audience is
    • Deciding on subjects and topics your the readers might like
    • Collecting the content you have created and the ones still in need of creation
    • The frequency at which to publish the content
    • Platforms on which to publish the content
    Know Your Audience While Setting Goals and Creating Content The key to driving engagement on social media is to understand your audience. What are their interests and needs? What kind of content could they benefit from? When you know these things, you can create the type of content that engages them. For example, a coffee shop would ideally churn-out content around types of coffee drinks, brewing techniques, picking the right type of bean, etc.  To best understand your audience, it’s good to know their:
    • Age
    • Gender
    • Location
    • Behaviors
    • Challenges
    • Pain points
    • Incomes
    • Needs
    • Preferences
    Also, no matter the type of audience you’re writing for, make sure to always create high-quality and relevant content. Also, do supply relevant videos, images, and other visual content whenever possible to aid better understanding. Pick the Right Tools To Automate/Automate Posts Using social media requires a lot of time, effort, and perseverance. That’s why it’s important to have all the right tools so you can automate the majority chunk of your work. You could use those tools to schedule and automatically publish posts throughout the month. To that end, you should use tools like: Not only can you schedule batches of your posts, but you can also monitor your performance, track metrics, and reply to messages. Actively Engage Your Audience in Relevant Ways Just posting quality content on social media is not enough. You must also figure out ways to establish a sense of connection and ensure engagement. To gain your audience’s trust, you must engage with them. Here’s how you can go about it:
    • Share relevant posts and blogs
    • Leave questions and answers
    • Reply to comments
    • initiate conversations and partake in them actively
    • Always show appreciation for your followers and customers
    • Repost user-generated content
    • Always address criticism and complaints
    Maintain a Constant Presence Many brands wonder how frequently they should publish on social media. Truth be told, there is no magic number to that. It all boils down to what works best for your brand/company. But, as a thumb rule, it’s good to post once a day (ideally) on Facebook and LinkedIn. For Twitter, you can post as quickly as possible. If you talk about Pinterest, sharing as many as 11 pins/day is considered ideal. But, again – you need to think realistically about the frequency to stick with. What’s important is that once you have figured out that frequency, you must stick with it. Watch the Right Metrics to Track Progress When you monitor and track your progress on social media by keeping a close eye on the metrics, you can figure out what’s working for you and what’s not.  For example, if certain types of posts are performing better in terms of engagement, number of likes, and share, you might want to focus on that particular tone or pool of topics. If visual content is getting the conversation going, then you may want to include more visual content in your posts. By defining the right metrics, you can measure your success against them. You can also spot all the shortcomings and work on improving them.

    Bottom Line

    Hopefully, you can implement these tips for your next social media campaign and drive amazing results.  

  • How to Improve Your Health and Wellbeing

    Do you have the ambition to maintain your health and wellbeing in the New Year? If so, you’ve come to the right place. This guide will give you some useful tips on what you can do to improve your body and mind. There are many obvious factors that you may already be aware of what you need to do to improve your health. However, there are some that you may never have considered and would be worth knowing about to keep yourself well: Check out this list of top tips you can take on board to improve your health and wellbeing: 
    • Give up smoking
    If you’re a chain smoker, it would be in your best interests to quit as soon as possible. Smoking is one of the main causes of coronary heart disease; however, just 12 months after quitting, you can slash your risk of developing the illness by 50%. Some of the other severe illnesses you could face as a result of smoking include lung, throat, heart, and mouth cancer, as well as long-term health complications including emphysema and chronic obstructive pulmonary disease (COPD). It can be difficult to quit, but you may find it useful to find out how others kicked the habit.
    • Lose weight 
    If you believe you’re overweight and haven’t yet tried to shed the pounds, you could be at risk of significantly damaging your health. Those who carry too much weight under their BMI can suffer from an array of health complications throughout their lifetime, including the likes of:
    • High blood pressure
    • Stroke 
    • Cancer
    • High cholesterol
    You can also cause yourself internal injury from carrying extra weight, including joint problems such as arthritis, which can become a debilitating lifetime health complaint. 
    • Eye problems
    If you’re suffering from poor vision, headaches or dizziness, it may be down to the fact you need an eye test. This can severely impact your ability to carry out everyday tasks and in rare cases, could be a more severe underlying condition. An optician will be able to get to the source of the issue and give you the best options in the future. In most cases, these symptoms are a result of poor lifestyle choices, or it may even be that you’re either long or short-sighted. In this case, contact lenses,like Precision 1 contacts, can help improve your vision. 
    • Cut down on salt
    Do you tend to include lots of salt as part of your ingredients during cooking and place additional salt on the table to shake onto your food once it has been served? If so, it may be worth considering cutting salt out of your diet once and for all to prevent suffering from high blood pressure and other health complaints. Do be aware that most of the foods you buy already contain large amounts of salt, so it would be wise to read the labels before purchasing if you’re aiming to lower your salt intake.
    • Protect your skin
    If you spend a lot of time in the sun, you must put the relevant strategies in place to protect it against harmful UV rays, or you could be at risk of developing skin cancer later on in life. If possible, aim to only spend a few hours in the sun per day and lather on high-factor sun lotion (with a minimum of SPF 15) which acts as a barrier against UVA and UVB rays. Also, ensure you don’t take any risks by using tanning beds. 

  • “Experimental Explosion” Triggers Massive 3.9 Earthquake Along Atlantic Coast

    This afternoon the US Geological Survey reported a 3.9 magnitude earthquake off the Atlantic Coast. The explosion and subsequent quake is currently thought to have been triggered by a US Navy ‘shock test’, similar to what was performed last month when the Navy set off a 40,000 lb explosion in a similar location that also sparked a similar sized quake. Here is the video from the Navy’s explosion last month that caused a similar sized earthquake in the Atlantic:

  • Why Becoming A Family Nurse Practitioner Is A Great Option For Nurses

    With any career, it’s a good idea to know what your options are as you become more experienced and qualified in your role. No matter how much you love your job, it’s completely reasonable to feel the need to progress, but it’s sometimes difficult to know what progression will look like. For nurses, there can be a fear that working towards promotion would mean a role with less interaction with patients. When that’s the part of the job you love the most, it seems counter-intuitive to take on a role that would take you away from it. Becoming a nurse practitioner means that you take on more responsibility while still retaining your close working relationship with patients.

    What is a family nurse practitioner?

    A nurse practitioner is a registered nurse who has studied at the postgraduate level, either masters or doctorate, to hone their skills in a particular branch of medicine.  A family nurse practitioner has chosen to study family medicine. Family nurse practitioners work with people of all ages in the role of a primary care provider. They will carry out consultations with patients when they become ill or are injured, order tests, diagnose illnesses, and prescribe medications and treatments.  Originally, all nurse practitioners worked under the supervision of a physician. However, there is now a move towards nurse practitioners being allowed more autonomy. The level of autonomy depends on the state in which the nurse practitioner is working. A lot of family nurse practitioners work in areas of the community that are underserved by other healthcare organizations. A huge part of their role is in the education of their patients on disease prevention and living a healthy lifestyle, and they will often work with the same people over the course of their lives, so it’s a role that comes with great opportunity to create a personal connection.

    What do people like about the job?

    There are a lot of things that people love about being a nurse practitioner. Here are just some of them:
    • Job security. Since 2007, the number of nurse practitioners employed in the US has grown by 125%, from 120,000 to 270,000. This number is expected to climb by another 45% between 2019 and 2029, which means that qualified nurse practitioners should never have trouble finding work. The reason for this expected increase is due to the increase in demand for healthcare providers in general, the population is aging, and there is a higher prevalence of chronic conditions such as diabetes and obesity.
    • Job satisfaction. Nurse practitioners are generally satisfied in their roles because they have authority over treatment decisions and are allowed to work with autonomy. This makes them feel as though they are really making a difference in the lives of their patients. In fact, the role of nurse practitioner was voted number 7 in a list of best jobs.
    • Making a difference in rural communities. There are a lot of areas of the country where people just can’t access the healthcare that they need because they are too far away from cities with larger healthcare organizations. Nurse practitioners often work in these communities, meaning that people are able to access healthcare who might not have been able to otherwise. 
    • Flexibility. As a nurse practitioner, there is a huge amount of scope around where you work and what you actually do. Family nurse practitioners can work in small rural health clinics, but they can also work in hospitals, prisons, universities, and corporate environments. This means that as a nurse practitioner, you have the opportunity to tailor your career so that it really suits you.

    Salary

    Family nurse practitioner salaries will vary depending on things like your level of qualification, how much experience you have, which branch of medicine you work in, and the area of the country you are working in. The salaries for nurse practitioners are higher than those for registered nurses to reflect the extra level of qualification and experience. The median salary for family nurse practitioners is $111,290, with the lowest-paid 10% of family nurse practitioners earning $95,968 or lower and the highest-paid 10% earning $129,648 or higher. By comparison, the average salary for registered nurses is $80,800, with the lowest-paid 10% earning $58,070 or less and the highest-paid earning $103,540 or more.

    How do you become a family nurse practitioner?

    To become a family nurse practitioner, you must first be a registered nurse. It’s possible to become a registered nurse by gaining either an ADN (advanced degree in nursing) or a BSN (bachelor of science in nursing). However, the profession is moving towards the BSN qualification, and for any postgraduate training, holding a BSN will generally be a prerequisite, so if you have an ADN, you will probably need to do an ADN to BSN conversion course. Registered nurses can become family nurse practitioners by undertaking postgraduate training at either the masters or doctorate level with a focus on family medicine. At the masters level, the qualification is commonly referred to as an MSN FNP (master of science in nursing, family nurse practitioner).  It’s possible to obtain your MSN FNP online, which is a great option for people who have work and family commitments and would struggle to attend a brick-and-mortar university.  Once you have your MSN, you will need to apply to the state for licensure as a family nurse practitioner. Each state has its own set of requirements, but generally, you will need to have a certain number of supervised clinical hours, as well as your postgraduate qualification. You may also need to take an exam.

    A growing role

    There is a shift in healthcare towards nurse practitioners as primary care providers, as this will not only help to alleviate the strain on physicians but it actually improves care quality. This means that the scope of the nurse practitioner is only likely to grow over the next few years and that it’s a profession with a lot of room for personal development and career satisfaction.

  • “Experimental Explosion” Triggers Massive 3.9 Earthquake Along Atlantic Coast

    This afternoon the US Geological Survey reported a 3.9 magnitude earthquake off the Atlantic Coast. The explosion and subsequent quake is currently thought to have been triggered by a US Navy ‘shock test’, similar to what was performed last month when the Navy set off a 40,000 lb explosion in a similar location that also sparked a similar sized quake. Here is the video from the Navy’s explosion last month that caused a similar sized earthquake in the Atlantic:

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