Marriott’s Latest Mega Venture: Transforming Charleston’s Cityscape with New Timeshare Concept

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A Marriott timeshare sub-brand has just spent roughly $17 million to buy an iconic property in downtown Charleston with plans to turn it into their newest flagship timeshare destination.

“I’m excited to announce that we acquired a fully entitled parcel of land in Charleston, South Carolina,” said Marriott CEO Anthony Capuano in a press release. “Overlooking the heart of the city, we intend to develop a new Marriott branded resort by early 2025, including a new on-site sales gallery. The city of Charleston continuously ranks as one of the top owner destinations for its thriving culinary scene, easy walkability and southern charm. Located steps from the historic Charleston City Market, this new 50-unit resort will make a great destination for our owners.”

Marriott Vacation Clubs is attempting to transform the traditional timeshare concept by offering members increased flexibility and a wide range of options. Unlike the traditional model of fixed location and time, Marriott’s system allows members to use points to access timeshare properties in over 90 global destinations, including a new property in Bali, Indonesia. Through a partnership with Interval International, members can also book luxury stays in international locations or at standard Marriott properties.

The club’s unique feature is the ability to use points for experiences beyond hotel stays, such as guided tours, safaris, and cruises with various partners. Members can also use points for exclusive events like the World Series or the Emmys. Points are flexible, allowing rollover to the next year or borrowing from the future for special experiences.

Marriott’s new Charleston development, which encompasses a 50-unit project, is strategically located at the intersection of East Bay, North Market, and Guignard streets.

The preliminary designs of the project include a restaurant and a conference room, adding to the appeal of the development. These plans have been submitted to the city’s Technical Review Committee, marking the initial step in the permitting process for significant real estate ventures.

In February, a Marriott Vacations affiliate acquired the site for $16.45 million. The portion of the property along East Bay, adjacent to Guignard Street, has been serving as a parking lot. Previously, this site was home to several restaurants.

What do you think about the new plan?

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